Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards
Agenda
ApplicationMarketingPR/CommunicationsFundraising
Pros / Cons of Pinterest Case Study on UNICEF UK
Introduction
What is Pinterest?
Mission statement
What does it do?
Application
Marketing
PR/Communications
Fundraising
Marketing
Targets a specific audience
Increases social reach
Identifies and engages influencers
http://pinterest.com/peugeotpanama/
PR/Communications
Showcases impact
Community building
Dimension
http://pinterest.com/nwfpins/
Fundraising
Engages donors
Non-visual to visual
Highlights ambassadors & celebrity endorsements
http://pinterest.com/avonfoundation/pin-it-to-end-it/
Pros of Pinterest Popularity of social media
23,525,135 unique visitors in September 2012Represents 17.4% of social media revenue (April,
2012)
Pros of Pinterest Visually appealing and simple to use
Pros of Pinterest
Female market
Cons of Pinterest
Female market
Cons of Pinterest
Copyright issues
Cons of Pinterest
‘Re-pinning’ loses original sources
Case Study: UNICEF UK
Effectiveness of UNICEF UK
Reaches public at an emotional level through a personalized story of poverty
Targets a profitable audience
Easy to learn & even easier to share
Successfully connects communications & fundraising
Questions?
Thank You!
References http
://www.socialnomics.net/2012/07/24/the-marketing-case-for-pinterest-and-how-to-use-it-successfully/
http://www.prweb.com/releases/2012/4/prweb9461317.html http://info.cocommunications.com/blog/bid/120948/Using-Pint
erest-as-a-Nonprofit-Communications-Tool http://www.guardian.co.uk/world/poverty-matters/2012/oct/09/
pinterest-povery-ngos-africa http://pinterest.com/AmiMusa/pins/ http://mashable.com/2012/09/10/pinterest-unicef/ http://www.forbes.com/sites/marketshare/2012/05/24/why-onlin
e-marketers-better-get-an-interest-in-pinterest-fast/