PINK JELLYFISH
PINK JELLYFISHFIND THE PERFECT WAVE
AnnieBryanMichaelRayanTaylor
PINK JELLYFISH
From the mouths of surfers
“ …wave forecasting is still an art that requires a great amount of experience.”
— NOAA Costal Wave Specialist
“ Don't rely 100% on any surf forecasting… many times I've gone out & would have kicked myself if I hadn't because of an inaccurate surf forecast.”
— Surfer
“ Our model has taken much of the guess work out of surfing… there is however, nothing that could replace exploring & stumbling into great conditions.
— Surfline Forecaster
PINK JELLYFISH
Reasons for forecast shortcomings
Disconnect between regional forecast & surf spots
Multitude of factors make a surf spot tick
Fail to account for human component
PINK JELLYFISH
True cost to surfers
% SPENT COMMUTING
20min
TRAVEL TIME BETWEEN SURF
SPOTS
40%
# OF SPOTS CHECKED
3-5
OPPORTUNITY COST = $62
PINK JELLYFISH
SocialFeedback
Bringing validation to surf conditions
PHASE 2
PHASE 1
Prediction
Track &Log
PINK JELLYFISH
PINK JELLYFISH
How Pink Jellyfish differs
App Surf Forecast Tracks
Favorite Spots
Track & Log Conditions
Crowd Reporting
User Verified Surf
Conditions
Coasting
SurfLine
Surf Report
Magic Seaweed
Pink Jellyfish
PINK JELLYFISH
Market size
Country # of Surfers Total Money Spent (USD)
United States 2.5 Million $2,000 Million
Australia 500 Thousand $400 Million
New Zealand 30 Thousand $15 Million
South Africa 100 Thousand $15 Million
PINK JELLYFISH
Target user
Data gathered from digital survey distributed over the past 36hrs● reddit.com/r/surfing● surfing-waves.com● Facebook, Twitter, etc.
PINK JELLYFISH
Launch & go to market strategy
Go to Market Strategy Marketing Strategy• Press Kit Launch Across
Surfing Blogs • Social Marketing Campaign • Remarketing
Over 60 people signed up on our splash page in about 24 hoursSurfing is an Enthusiast Market
Investment and Financials Initial investment of $250,000 • Development, design,
marketing, and working capital
# of paying users over 3 years ~320KTotal revenue over 3 years ~ $3.8MM ROIC over three years 5.5x
PINK JELLYFISH
Revenue model
Leverage user location data to market offers from local businesses
LOCAL PARTNERSHIPS
FREEMIUM SUBSCRIPTION
Free Premium
$0 $2/Mth or$12/Yr
PINK JELLYFISH
Premium Free
Short-term Forecast2 day standard forecast
Long-term Forecast7 day long-term forecast
Live BroadcastingShare you session data with friends on facebook, twitter, and the web
Track & Log ConditionsRecord all surf & weather conditions + user reviews
Crowd ReportingSee # of currently & recently user at spot
Advanced Reports
Freemium: Premium vs. Basic
PINK JELLYFISH
Product expansion roadmap
InitialMarket
•Launch Pink Jellyfish•Surfers
Adjacent Markets
•Reuse existing data feeds•Sailing, Kite Boarding, Windsurfing
OtherMarkets
•Develop additional data feeds•Nature Photography, Skiing, Snowboading, Rock Climbing, Fishing, Birding, Whale Watching
PINK JELLYFISH
Thank You.