APPLE INC.Stay HUNGRY
Stay FOOLISH-Steve
Jobs
GOD Said“Let There Be Apple”
And There was Apple
1974
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD
In the Beginning…
Apple IBy Steve Wozniak
1984 1985
The Macintosh was
INTRODUCEDwas discharged
Steve JobsJeff Raskin was appointed
& re-appointed on 1997
1998 1999
Apple introduced all-in-one
the iMacAlso Apple unveiled
the iBook
2001 2003
Apple introduced
iPodAlso Apple unveiled
iTunes
2005 2007
First x64 bit Processor
Power PC G5First Mobile Phone
IntroducediPhone
2010 2010
Apple introduced LaptopsMacBook Family
Apple Came up with
iPad
1955-2011
And the Innovations continue…
Apple was started by
Steve WozniakSteve Jobs
To raise enough money they sold…
APPLE SOLD 72 MILLION iPHONES LAST YEAR.
1,97,000 iPhones per day
officially bigger than Microsoft ($83.7 billion)
Now, Apple generated revenue of
$173 billion
Even bigger than the GDP of
100 other countries
Apple makes their employees work on
FAKE PROJECTSuntil they can be trusted!
To protect secrecy of new products
SECRET POLICEThe Worldwide Loyalty Team
Early Galaxy S phones and their software were
Apple Galaxy S
heavily influenced by the iPhone.
APPLE INC. CURRENT PROFILE
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 173 billion (2013)
Area served Worldwide
Headquarter California, United States.
Total number of employees
72,800
iPod
42%
iPhone
23%
iPad
10%
Apple TV
<1%
Macintosh
Computers
25%
From Where Apple is Making Money
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
2014 2013 2012 2011 2010
Net sales
Net sales
Apple Inc.Market Share
The Company’s common stock is traded on the NASDAQ Stock Market LLC (“NASDAQ”) under the symbol AAPL
As of October 10, 2014, there were 26,112 shareholders of record.
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
2014 price range per share
$103.74 -$ 92.09
$ 95.05 -$ 73.05
$ 80.18 -$ 70.51
$ 82.16 -$ 67.77
2013 price range per share
$ 73.39 -$ 57.32
$ 66.54 -$ 55.01
$ 79.29 -$ 59.86
$ 96.68 -$ 71.60
• Paid Dividend $11.0 billion for 2014 and $10.5 billion for 2013
GLOBAL MARKET SHARE
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Financial history - Net Sales (in
Million)
MISSION STATEMENT"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
We are “committed” in
producing high quality
products and providing high
quality service thus setting
high industry standards for
other competitors.
VISION STATEMENT
iPads
iPhones
CURRENT GROWING PRODUCTS OF APPLE ARE…
Apple Inc.
Competitors
&
Products line
iMaciPod iPod Nano
iPad
Mac Book AiriPhone 4s
iPhone 5siPhone 5C
APPLE INC. COMPETITORSApple has many competitors like in computers…
APPLE INC. COMPETITORSIn smart phones industry
APPLE INC. COMPETITORSIn iPads industry
Apple Inc.
SWOT Analysis &
Conclusion
1. Faithful customers
2. Apple is a leading
innovator in mobile
device technology
3. Strong financial
performance
($10,000,000,000 cash,
gross profit margin
43.9% and no debt)
APPLE BRAND STRATEGY MODEL
1.High price
2.Decreasing market
share
3.Further Change in
management
4.Long term gross margin
decline
1.High demand of
iPad mini and iPhone
5
2.iTV launch
3.Growth of tablet
and smartphone
markets
4.Strong growth of
1.Rapid
technological change
2.2013 tax increases
3.Rising pay levels
for Foxconn workers
4.Strong dollar
For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple’s others name is innovation and apple know,
How to THINK DIFFERENT
“Apple a Day keeps a Doctor away,But iPhone a day makes you richer a day”
Think Different