Pete Gamber NAMM 2014
Successful Summer Programs for ALL Your Students
Summer Music Program Benefits• Generates Revenue• Generates Foot Traffic• Promotes Your Lesson Program• Separates You From the
“Competition”
• Summer Rock Bands are Fantastic!• But it isn’t all of the “Pie”!• What Programs do you have for other
Student Musicians?• Develop “Non-Rock” Summer
Programs!
• Voice Students?• Band Instrument Students?• String Instrument Students?• Folk Instrument Students?• Percussion Students?• Technology-“Hungry” Students?
SUMMER BAND• Band Instrument Students• First-Year / Second-Year Levels• Contact Rental Customers• In-Store Students• Promote at Schools
Summer Advanced Band
• Students playing 3+ Years
• Same Concept as Summer Band
• Use Flexible Band Arrangements
Summer Jazz Program• Use Combo-type format• Create Jazz Combos by playing ability or age• Work on Jazz Improv• Write an Original Song
Singers Summer Program
• Fun “Glee”-type Songs• Create groups by age• Voice Students• Promote at School
Choirs
• Folk Groups• String
Ensembles• Percussion
Groups
• Be Creative!• Combine Various Groups for
Concerts!• Start small this year, and plan growth
for future programs.• Evaluate programs at the end for
what to improve on next year.
Concept• Fun Musical Experience• Fun Social Experience• Always do a Show as the Finale• Most of All — Have Fun!
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