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“PERSPECTIVE MANAGEMENT”
“Maruti, Tata & MercedesComparison”
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Presented by :
Sanket Patole 31Santosh Pawar 32
Savita Choudhary 33
Shameesh Joshi 34Shraddha Haldankar 35
Shrikant Narayankar 36
MMS 1
Chanakya
VPM’s Dr. V.N. BRIMS
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“VISION”
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“MISSION”
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“OBJECTIVES”
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“Organisational Stucture”
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“Organisational Stucture”
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“Organisational Stucture”
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“Strategies Developed & Followed”
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“Strategies Developed & Followed”
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“Challenges Ahead…”
• Fuel prices
• Deterioration in global economicconditions
• Changes in tax tarrif or fiscal policies• Environmental and other Government
regulations
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“Challenges Ahead…”
• Labour unrest• Global competition
• Input costs
• New project execution
• Focus on research and development
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“Challenges Ahead…”
• Brand management• Product liability, warranty and recall
• Increase in costs or disruption in the
supply, of vehicle parts from naturaldisasters
• Automobile financing business
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“Product Innovative Practices”
NANO
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“Product Innovative Practices”
• K-Series Engine
• Next Generation CNG Technology
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“Product Innovative Practices”
• Electronic StabilityProgramme (EPS)
• Robot Car-Driver less car
• The most powerfulnaturally aspirated eightcylinder engine in theworld
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“Product Turnover , Current Scenario, Future Plans”
• Combined profit of all brands around us $ 300 mn
• revised per share value of subsidiary from Rs. 200 per share to Rs. 188 per share
• ford is contributing US $600 m to pension fund
• PLANS TO :
Introduce a Nano like small luxury car variant in Europe
Jaguar Land Rover production & assembly in India
components like environmental and platform technologies
ford motor credit company will provide financing for jaguar and land rover dealers andcustomers during a transitional period
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“Product Turnover, Current Scenario, Future Plans”
• 2010 turnover was US $3.37 bn employing more than 6700employees
• sold total of 85,565 vehicles in September 2011 including6749 units for export
• aim to provide one shop for automobiles related products andfinest services
• PLANS TO :
– investment of US $2.25 bn in the new car plant, diesel enginefacility, launch of new models & upgradation of the Gurgaon plant
– planning to capture the rural market by employing women whobelong to their local community
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“Product Turnover, Current Scenario, Future Plans” • Revenue $47.77 billion
• Considering safety and climate protection has introduced newe-class
• Technologies like attention assist (detecting drowsiness)
• the new e class is the safest car in the market and at the sametime consumes far less fuel
• Nissan Micra (e-class) has high fuel economy, low turningradius, push button start and i-key
• PLANS TO :
• Reaffirm its brand values to over-check competition from China
• By 2030, to have fuel-cell vehicle powered by electric motors
• Emphasise on avoiding accidents and improved fuel economy
• cars communication technology using WLAN to help carsdetect and respond to threatening situations & improve trafficmanagement