Khaled ElAhmad#ZINCSM
@Shusmo | [email protected] | 0797388044www.slideshare.net/kelahmad
Before You Post
Is the message educational or entertaining?
Is the voice correct?
Is it too long?
Is the URL correct?Should I target a specific audience with this message?
Did I use the right keywords and hashtags to maximize exposure?
How many times have I already posted something today?
Did I spell check?
Will I be okay with absolutely anyone seeing this?
Is this reactive communication or is it well thought-out?
Did I make the most of visual content—images, video, slides?
Did I make the most of my update text—headline formulas, polls, quizzes?
Source: http://www.business2community.com/brandviews/buffer/complete-social-media-checklist-writing-winning-posts-01198921#qJPeZOfgVH26ZDh8.99
Photo credit: http://bit.ly/w5PtXf
: الماضي . في حول وال للمحتوى المنتج الوحيد المصدر كان البراند األدوات وال المعرفة يملك يكن لم ألنه للمستخدم قوة .وال
Photo credit: http://bit.ly/w5PtXf
: االنترنت عصر للمستخدم في تسمح التي األدوات توفرت فقط بينهما يدور الحوار كان ولكن البراند، مع .بالتخاطب
Photo credit: http://bit.ly/w5PtXf
: االجتماعي اإلعالم ثورة ألول في المستخدم بإمكان أصبحالجمهور أمام البراند مع والتخاطب به خاص محتوى .إنتاج
Facebook Users Penetration in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com
Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com
عربي
English
Twitter Monthly Active Users (MAU) in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: ConnectAds Feb 2015
KSA 8.8MilUAE 1.5MilEgypt 1.5MilKuwait 1MQatar 350KLebanon 260KJordan 250KBahrain 220KOman 200K
Monitoring
اسمك
المنافسون
العمل مجال
عنك؟ يبحث الذي من
النجاح قصص من للتعلم
ما بكل علم على لتبقىجديد هو
المفضل كتابك مؤلف مع والتفاعل للبحثمدينتك في السياسيين مع للتواصل
بالك على يخطر موضوع ألي المقاالت أحدث
مجالك في فكر صاحب لتصبح
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Share Quote photos
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Post More Often
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
تفاعلى محتوىPost content that interest your fans and followers.
Mix your posts with Brand & General Content.
Post:- Questions- Fill in the blank- Guess the number / Author - Greetings- Quotes- Top 10- Polls- Interviews- Articles
How often should you post on Social Media?
Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off.
Post to Facebook five to 10 times per week.
Post to LinkedIn once per day (20 times per month).
النشر مرات عدد
Monitoring
Brand Name
Peers
Sector
Who are talking about your Brand?
What can you learn from your Peers?
Stay Updated
How to find Influencers
Check Influence Measurement Tools Manually Validate Check their Content
(What topics they mostly discuss? is it random?)
Check how frequent they post Do they engage or just broadcast?
How can Influencers help
Retweet and Share your posts Comment & Reply Live Tweet your events Co-Create Content together Tag you once you are mentioned Help you with your Crowdsourcing
How to reward Influencers
Free Access to your Brand Free Invitation to your Offline Activities VIP Treatment Free Samples Early access to your products
People not seeing your content?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
• Schedule your content• Decide what type of content you want to share• Discover new content• Queue content• Reschedule posts
Not sure which post will rank?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.
Are you Twitter followers not growing quickly enough?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Best tool around to manage, clean, unfollow and follow the right people.
Video is becoming more and more important, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.
High quality graphics are needed in your content mix, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.
You can’t find great content to share
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools• Allows you to set criteria for each interest• Allows for added preferred and trusted sources you want to add
@KCCLAVERIA | KCCLAVERIA.COM
It has 277 million members (and growing).Photo credit: press.linkedIn.com
@KCCLAVERIA | KCCLAVERIA.COM
Connect with colleagues, classmates, friends or people you’ve met at networking events.
@KCCLAVERIA | KCCLAVERIA.COM
Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.
Include Shortened LinksTo Drive Traffic
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Use Images ToGrab Attention
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Want Retweets?ASK for Them
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Use Actionable WordsLike “Download”
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Recycle Tweets
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Tweet AboutSocial Media
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Schedule Your TweetsAt Night to get RT
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Be ResponsiveCustomers Expect it
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Tweeting StatsExpands Your Reach
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it.- Wikipedia
The #Hashtag:1- Viewable by anyone with interest in your hashtag even those outside your network.2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
Keep Hashtags on Twitter up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
Keep Hashtags on Facebook up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401
How to Find the Best Time to Post on Facebookhttp://bit.ly/BestTime2P
The Ultimate Guide to Ideal Image Sizes for Social Media Posts http://bit.ly/SMBestSize
االنستغرام؟ في أكبر متابعين عدد على نحصل كيفhttp://bit.ly/1H7ksDM
The Ultimate List of IFTTT Recipes for Marketershttp://bit.ly/IFFFT
Thank You#SAESM
@Shusmo | [email protected] | +962 79 73 88044www.slideshare.net/kelahmad