Party Pictionary
Pictionary is a guessing word game invented by Robert
Angel with graphic design by Gary Everson.
Pictionary - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Pictionary
A Party Pictionary is a guessing word game invented by FPS
for all party-related terms.
Objective?
With party season round the corner, we desired to do a campaign for t2 audience so that the festive mood spirit gets through to
everyone.
Thus was Party Pictionary born.
The audience, now familiar with the ways of PP, were asked to share their portion of alphabet entries.
Countdown posts started off before both the milestone events. The audience took part in PP meanwhile.
Learning
The Party Pictionary activity was conceptualized to give away party passes in a not-so-cliched way.
On facebook and twitter:
The page population was at 193873 when we started off the journey. We ended up at 211432 in the end.
The average organic reach per post went up to 6773 from 2574.
The average paid reach per post went up to 13703 from 2085.
The average total organic reach went up from 2754 to 7142. The average total paid reach went up from 3030 to 18225.
On twitter, we gained around 1000 followers through this activity.
On Instagram:
The average Like / media went up from 45.05 to 80.63
The average Comments / media went up from 1.26 to 3.19
The total followers count went up from 2811 from an earlier base of 1881.