@daveknox@rockfish
PARTNERSHIP 2.0how brands and start-ups can create mutually beneficial partnerships
Start-ups don’t return our phone calls…
…Big brands are impossible to navigate
Start-ups aren’t structured to work with us…
…Big brands move too slow
Start-ups don’t understand brands…
…Brands don’t understand start-ups
Start-ups believe that big brands think like this (and some brands do…)
But big brands are really dealing with this…
“Easy” is a word that’s used to describe other people’s jobs. - Jason Fried, Founder of 37Signals
Photo courtesy of Alex Eylarhttp://www.flickr.com/people/hoyvinmayvin/
THE FACT IS THAT
YOU HAVE TO
WORKTOGETHE
R
A few tips for doing just that
Start-ups should not be shiny objects… and brands should not be dollar signs
There will always be a conflict in speed… work around it
Realize you are both coming from different levels of experience
All Rights Reserved – Steven Anderson - http://www.flickr.com/photos/82202517@N00/3473770830/
You can help each other be better at business
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Just be prepared for a long and often uncertain journey. The good stuff doesn’t come easy.”
- Tim Westergren, Founder of Pandora
All Rights Reserved - http://www.flickr.com/photos/smash13/4740711241/
Thank youE-mail: [email protected]: @daveknoxBlog: www.HardKnoxLife.comFacebook:www.facebook.com/DaveKnox