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Presented by--
• Pankaj Shukla 41
• Arleena Priyanka Kujur 42
• Madhumita Mukherjee 43
• Richa Sinha 44
• Shweta Saini 45
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PANTALOONS INDIA LTD.
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PANTALOONS INDIA LTD.
Pantaloon Retail (India) Limited, is India's leading retail
company with presence across multiple lines of businesses. Headquartered in Mumbai
vision is to, "Deliver Everything, Everywhere, Everytime
to Every Indian Consumer in the most profitable manner."One of the core values is 'Indianess' and its corporate
credo is – Rewrite rules, Retain values.
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Generation of idea
• Rural scenario• 26% of GDP comes from rural sector
• Tremendous scope for increase in
agricultural produce• No organized market
• Buying behaviour
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KRISHI MITRA HAMARA LAKSHAY KISSAN KO SWAWLAMBI
BANANA HAI
• Krishi mitra is a small super market ,which pantaloon isplanning to launch for rural India
• It will link directly with rural farmers for procurement of agricultural produce
• Helps farmers to obtain information on mandi prices, goodfarming practices and also place orders seeds and fertilizers
• Provide agricultural equipments
• Making the farmers self dependent.
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Objective
• Transforming the Indian farmer into aprogressive entrepreneur.
• Enriching the farmer with knowledge;
elevating him to a new order of empowerment.• To deliver real-time information and
customized knowledge to improve thefarmer's decision-making ability
• better aligning farm output to marketdemands; securing better quality, productivityand improved price discovery
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Customer Requirements
• Informations• Resonable price
• Service(finance)
• Products Agriculture equipments
Pesticides, insecticides,fertilizers
Grocery goods
Medicine
Customer
Satisfaction
Quality Value
Service
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Meeting the Needs
• Suchana bank Mandi priceMethods of agriculture
education
• Market for their products
• Kissan bank Micro finance (Rs 100 to Rs 50,000)/ individual
• Seed bank
• Pesticides, insecticides, fertilizers
• Farm equipments Pumps
Plough etc
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Cost and profit for the organization
States covered – 2(UP and MP)District covered – 20
No. of outlets – 100
The services related to mandi & microfinance would be dealt by dist.HQ.
HQ will have Rs 10 lakh for micro finance and for purchasingproducts from farmers.
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Distribution channel (to reach ruralmarket)
District head
Quarter (30lakhs)
Village 1 Village 2 village 3 Village 4 Village5
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Investment Plans.Particulars. Cost/Dist.
Rent(HQ) 65000Outlet (rent) 60000
Salaries 200000
Pest,Insc,Fert 400000Seed 400000
Farm equip 600000
Advertisement 50000Reserve 80000
Transportion
Establishment
100000
250000
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• Sources of revenue generation
1. By sale of pest..,ins..,ferti.. = Rs 1 lakh2. By sale of seeds = Rs 1 lakh
3. By farm equipment = Rs 1.5 lakh
4. By microfinance =Rs 1.8 lakh5. By sale of grocery and medi.= Rs 1.5 lakh
6. By sale farm product = Rs 1 lakh
Total Rs 7.8 lakh
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• We will tieup with differentproducer/manufacturers of fertilizers,
insecticides, pesticides and farm equipment .Sothat,we would be able to sell at lesser pricewith maximum profit margin.
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Our Strengths
exitingexiting
b r a n d
b r a n d
L e s s c o m p e
t i t o r
L e s s c o m p e
t i t o r
f i n a n
c e
f i n a n
c e
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Conclusion
“KISSAN JAGRUK
TO
DESH JAGRUK”
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THANK YOU