The world is changing has changed
Source: eMarketer, April 2014
3:11
5:46
4:24
4:28
1:36
1:200:50
0:26
2010 2014
Daily Share of US Media Consumption 2010 - 2014
Radio
TV
Digital
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013 Sep-2013 Oct-2013 Nov-2013 Dec-2013 Jan-2014 Feb-2014 Mar-2014
Time Spent on Mobile Retail Sites vs. Apps(Billion Minutes)
Mobile web Apps
Apps
Mobile web
80% of time on mobile is
spent in apps
Mobile apps are taking center stage in the shift to mobile
Source: comScore, Feb 2014 (US Only)
Source: Facebook Audience Insights, July 2013
1.3Bmonthly active users
802MDaily active users
609MMobile daily active users
Facebook in Brazil
Every day Every month
That’s
of Internet
users in
Brazil
85%
67%
people daily people dailyon mobile
people monthly people monthlyon mobile
>62M >50M >92M >77M
Source: Facebook Internal Data based on stated and inferred data, average for Dec 2014.
Percentage of Internet and mobile phone users calculated with data from eMarketer, Nov 2014.
of monthly active users return daily
© comScore, Inc. Proprietary. 16
41% 56% 76%
67% Have started shopping on one device (or in store) but completed the purchase elsewhere
77%
$ $
↓
$ $
↓ ↓ ↓
The omni-channel consumer is the new reality, touching multiple
platforms in the path to purchase
O: How frequently do you start shopping on one device (or in a store) and then finish the purchase on another device (or in the store)? Base: Total respondents, ‘I don’t know’ have been excluded (n=1,740) START. Where did you start shopping? COMPLETE. Where did you complete your purchase? Base: Started shopping on one device and purchased elsewhere (n=1,164)
Source: comScore/PayPal “Reaching the Connected Consumer” Custom Surveys, United States
Source: comScore,/PayPal “Reaching the Connected Consumer” Custom Surveys, United States
Querem comprar um apartamento na zona
sul?
Querem comprar um emprendimento novo? Querem
alugar no bairro?
O Problema
Como Encontrar Audiências
Core
Audiences
Baseadas no perfil e
comportamento
Homem
35–60
São Paulo
Curtiu
Construtoras
Como Encontrar Audiências
Lookalike
Audiences
Pessoas de perfil SIMILAR às
que interagiram com a
Properati
Como Encontrar Audiências
Lookalike
Audiences
Pessoas de perfil SIMILAR às
que interagiram com a
Properati
Como Encontrar Audiências
Core
Audiences
Lookalike
Audiences
Custom
Audiences
Baseadas no perfil e
comportamento
Pesoas que interagiram
com a Properati
Pessoas de perfil similar
às que interagiram com
a Properati
Source: Google’s Our Mobile Planet, Sept 2013
Consumidor
médio possui
27 apps no
seu telefone
Trazer o usuário de volta
Newsfeed de quem já
instalou o app
Direto para os imóveis que
interessam