TV Analysis Monthly Report November 13
Trend AnalysisComparison Oct-Nov 2013
Total Minutes of Advertising
Oct-13 Nov-13
264,396
199,031
Trend AnalysisYoY Comparison: Nov 12-Nov 13
Total Minutes of Advertising
Nov,12 Nov,13
182,266
199,031
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
unic
ation
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Conf
ectio
nary
Cons
truc
tion
Hea
lthca
re &
Med
ical
Ser
vice
s
Culli
nary
Info
rmati
on T
echn
olog
y
Fina
ncia
l Ser
vice
s
Oth
er
19%
18%
13%
9%
6% 6% 5%
2% 2% 2%
18%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G PEPSI COLA TELENOR Qmobile COCA COLA Ufone Kraft Foods Liaquat Hospital VoiceTel
8%
5%
4%
4%
2% 2%2% 2%
1% 1%
TOP 15 BRANDS% Share of Advt. Minutes
Telenor Talks
hawk
Cadburys Dairy
Milk
Pepsi
Liaquat H
ospita
l
Head & Shoulder
Dew
Surf Exce
l
Ufone
Volta Battery
Sarsabz N
itrophose
Gulberg Greens I
slamabad
Pantene Nature Fusio
n
Coca Cola
USAIDSting
4%
3%
2%
2%2% 2%
2%2%
1% 1%1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
ATV
GEO NEW
S
HUM TV
DUNYA NEW
SGEO
CITY42
ARY NEW
S
ARY DIGITA
L
DAWN NEW
S
AAJ NEW
S
SAMAA
8xmUrd
u-1
CNBC PAKISTAN
EXPRES
S NEW
S
3%3%
3% 2% 2% 2% 2%2%
2%
2% 2% 2% 2%2%
1%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
Apna TV
ATV
DAWN NEW
S
CITY42
ARY NEW
S
NEWS O
NEKTN
Expres
s Ent
AAJ NEW
S
CNBC PAKISTAN
8xm
AVT Khyb
er
WAQT
HUM TV
GEO NEW
S
4% 4%
3% 3% 3%3% 3% 3% 3% 3% 3% 3%
3% 3% 3%
Genre Split in Nov 13% Share of Advt. Minutes
NEWS45%
Ent39%
MUSIC6%
MOVIES4%
SPORTS3%
KIDS1%
RELIGIOUS1%
FOOD1%
HEALTH1%
Time Band Split Nov 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10% Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
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Mr. Chander [email protected]
0343-2330696
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