Restricted © Siemens Brazil 2015 Realize innovation.
Seminário Brasil-Alemanha de Inovação,12/Nov/2015
Painel: Indústria do Futuro Tecnologias como alavanca para aumento de produtividade
José Borges Frias – Head of Strategy, Market Intelligence and Business Excellence of Siemens Brazil
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Relentless Innovation
Smart products are everywhere
Products are getting smarter…
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Relentless Innovation
Increased complexity with shorter market windows
…and more complex
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Smart Products are Everywhere
01
10
11
01
10
01
10
11
01
10
1
Printed, self driving cars
Pilotless planes
Individual implants
Self-optimizing energy supply
Innovations are accelerating every industry….
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Innovation Can Transform an Industry
Auto makers are developing advanced driver assistance systems.
Current Innovation
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Innovation Can Transform an Industry
Future Transformation?
New players will leverage driverless cars to drive shared mobility.
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Transforming the Innovation Process
Changing the way ideas come to life Changing the way products are realized
3D Printing Advanced robotics
Systems-driven product
development
Crowdsourcing design
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The main challenges and drivers in the industrial environment
Increasing competitiveness
Enhance flexibility
Individualized production with higher productivity
Reduce time to market
Shorter innovation cycles with more complex products
Increase efficiency
Energy and resource efficiency
with global operations
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Digitalization
The vision of Industrie 4.0
Communication requirements
Dynamic production network Flexible value chains with
information available in real time across
company boundaries based on powerful
Manufacturing Operations
Management
Cyber-physical systems Production units with complete virtual
representation (“digital twin”) enable
migration toward “plug 'n' produce”
integration of automation
Fusion of virtual and real
world Integration of product design and
production engineering based on a
common Digital Enterprise Platform
Digitalization requires a holistic approach:
Digitalization is more than a technology, it requires a strong focus on future customer needs, changes in
business models and internal & external collaboration. It needs a cultural change.
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The Strategy for Realizing Innovation
Digitalization weaves a digital thread
through the entire value creation chain
Digitalization changes everything
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Technology drivers changing paradigms, enabling digitalization
Digital Enterprise
Company-wide challenges require Holistic Solutions
1 2 3 5 4
Product design
Production planning
Production engineering
Production execution Services Internet
of Things
Advanced
Robotics
Cloud
Technology
3D Printing
Technology
Knowledge
Automation
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Relentless Innovation
Increased complexity with shorter market windows
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In the past:
Now:
8 Years 11 Years
3 Years 6-8 Years
Development Production
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Increasing complexity leads to new value systems
Pro
duct
volu
me
Product variety
1850
1913
1955
1980
2000
Mass production
e.g. smartphone
e.g. 3D printing
e.g. BMW vehicle configurator
e.g. VW Käfer
„People can have the Model T in
any color − so long as it‘s black.“
Henry Ford (1913)
Based on: The Global Manufacturing Revolution; sources: Ford, beetleworld.net, bmw.de, dw.de
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Energy- and resource-efficiency
are decisive cost factors
Energy is often the single biggest cost factor in energy-intensive industries
57% Aluminum
47% Cement
29% Paper
27% Basic chemicals
In Europe, industry
accounts for about
25% of end energy usage
Energy prices for industry expected to rise some
70% by 2030
36% Steel
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Industrie 4.0 value add
Estimated value add potential for German industries (%; 2015 vs. 2013)
Source: Bitkom; Roland Berger
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How Digitalization is transforming our world
Digitalization boosts GDP
leads to a 0.75% rise
in per capita GDP and
1% reduction in
unemployment rate.
10% increase in
the Digitalization
level of a country
Source: IDC's Digital Universe Study, sponsored by EMC, December 2012
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Optimized Factories
Flexible Part Manufacturing through Manufacturing Innovation
Hybrid Manufacturing Digital Enterprise Solution
Innovative Part
Manufacturing
through
combination of
additive
Manufacturing
and Milling
Combines additive and subtractive manufacturing
Provides engineering tools for innovative NC Process
Based on technology Partnership with DMG MORI
Restricted © Siemens AG 2013 All rights reserved. siemens.com/answers
Merci
Danke
Th
an
k y
ou
Merci
Merci
Gracias
Thank you
Grazie
Danke
Gracias
Th
an
k y
ou
Obrigado
Obrigado
Obrigado
Gracias
Grazie
Thank you
Obrigado
Gracias
Danke O
bri
gad
o
Dan
ke
Restricted © Siemens AG 2013 All rights reserved. siemens.com/answers
José Borges Frias Junior
Head of Strategy, Market Intelligence & Business Excellence
Siemens
Digital Factory and Process Industries and Drives
e-mail: [email protected]