PACKING AN ARENALESSONS LEARNED
PACKING AN ARENA
EARLY DECISIONS
PACKING AN ARENA
EARLY DECISIONS
PACKING AN ARENA
EARLY DECISIONS
PACKING AN ARENA
EXECUTION
PACKING AN ARENA
EXECUTION
PACKING AN ARENA
EXECUTION
PACKING AN ARENA
EXECUTION
PACKING AN ARENA
EXECUTION
PACKING AN ARENA
BY THE NUMBERS
Public
Sentinels
Premium Club
Upgraded
Premium
Registrants
12,76192318713060
Assumed Dropoff Rate
30%5%5%25%25%
Total attendees
Attendees
8,933
877
178
98
45
10,130
CHECK YOUR ASSUMPTIONS.
Nathanael Yellis
PACKING AN ARENA
PACKING AN ARENA
FINAL REMINDERS
PACKING AN ARENA
BY THE NUMBERS
PACKING AN ARENA
LESSONS LEARNED
▸Make realistic assumptions
▸Stress test and plan for reality
▸Intensify marketing after registration
PACKING AN ARENA
KEY SUCCESS FACTORS
▸Integrated marketing vendor
▸Internal promotion lead
▸Big splash to catch attention
PACKING AN ARENALESSONS LEARNED