Entertainment & Media
1
• #1 Text Message Marke.ng Pla2orm in the US • Deliver 2/3 of all Picture & Video Messages from Brands to consumers in the US • Outspoken has sent nearly 12 billion messages for top merchants • Executed 30,000+ campaigns for Top Na.onal and Local merchants • Award winning pla2orm:
Named Top Messaging Pla2orm
Trusted Mobile Solution
1
Over 1 out of 6 Americans get text messages via Outspoken each month
Advertisers and Media Using MMS
82% 80%
65%
50% 44% 43%
With MMS, SMS and video consump.on growing at a fast clip, a Mobile Marke.ng pla2orm enabling brands to leverage these fast-‐growing consumer trends is long overdue
Sources: Neislen
Consumers Increase Use of SMS & MMS
5
Outspoken Platform Overview
With Outspoken you can send…
2 Mins. of Audio
MulEple Languages
Up to 12 Images at Once
Post-‐to-‐social
40 Secs. of Video
Unlimited Characters
Text ‘AHH’ to 51515 • Includes Video • Social Poster
Deliver Targeted Messages
Segment and target your messaging for higher ROI • Outspoken allows you to segment subscribers and send targeted messages based on
preferences
Types of Segmenta.on • Time • LocaEon • OS • Handset • User preferences • Behavior • Content
Custom Landing Pages
8
Mobile is the key channel to reach consumers and drive ac.on • 20% of all media Eme is now spent on a mobile device • 70% of mobile searches lead to online acEon within an hour
Pla2orm Features & Professional Services • Post-‐to-‐Social • Text-‐to-‐Win • Text-‐to-‐Vote • Text-‐to-‐Screen • Send-‐to-‐Mobile • Two-‐way CommunicaEon • Text-‐for-‐Info • Survey/Polling
Engage Your Viewers
Objec.ve • Drive database growth, tune-‐ins and viral
impressions to support ABC’s new sitcom, Happy Endings
Strategy
• Promote databases across all available show properEes; shared exclusive video messages leading up to the show’s launch; included a “Share to Facebook” link to drive viral impressions
Results • Thousands of viewers joined the database;
260% increase Facebook viral impressions
Generate Buzz
Objec.ves • Increase weekly tune-‐in • Compel social sharing • Direct immediate sales via iTunes
Strategy
• Glee uElized exclusive, weekly video messaging to drive tune ins
• Included ability for recipients to share messages across social networks, increasing viral impressions
• UElized iTunes/MMS integraEon to drive sales Results
• Grew mobile database 33% in one day • 2 million viral impressions per season via
mobile sharing • Support #1 iTunes sales posi=on each week
Drive Tune-in
Objec.ves • Build a one-‐one connecEon viewers to
engage and increase loyalty Strategy
• ABC Family prompted fans to opt-‐in with exclusive content and weekly sneak-‐peeks
Results
• Created a six-‐figure mobile database in one season
• Responsible for 10% show audience engagement
Build Viewer Loyalty
Results with Outspoken • Successfully added a new revenue channel • MMS AdverEsements CTR over 15% • Doubled annual mobile Ad revenue in 6 months ader using AdSEtch • Only Outspoken offers a way to append adver=sing onto video messaging
Market • Piesburg
Media Type • Television
Mobile Database Size • +10,000 subscribers
Solu.on • WPXI’s Used AdS=tch to aeach locaEon & Eme-‐based
adverEsements to its mobile video content • Outspoken educated sales team on selling MMS
mobile adverEsing
Local Adver.sement
Generate More Ad Revenue
1
Outspoken provides a full in-‐house design and video producEon team, as well as a dedicated Strategy team to execute and assist on all markeEng program needs
Strategy, Creative & Technology Services
Crea.ve Services • Mobile Landing Pages • Graphic Design • Video EdiEng • Video ProducEon
Client Services • Copy & Signage • Messaging Strategy • Content Strategy • Legal & Industry Compliance
Technology Services • Custom IntegraEons • Web development • Transcoding services
Recommended
