11 June 2013
CLEVER°FRANKE ONLINE TUESDAY
About us
CLEVER°FRANKE
2008
About us
CLEVER°FRANKE
10
About us
CLEVER°FRANKE
Utrecht,the Netherlands
Interactive informationand data visualization
About us
CLEVER°FRANKE
Our commissioners
DESIGNING WITH AND FOR DATA
Data is collected
everywhere...
Data is collected
everywhere...
Data growth
* In zetabytes
1 zettabyte = 1 million petabytes
1 petabytes = 1 million gigabytes
2009 2011 2015 2020
10
0
20
30*
Worldwide growth of
stored data.
Source: Reuters
Amount of searches on
Google for the term:
‘Big Data’
2005 2007 2009 2011 2013
Source: Google
Problem
But what to do as a
organization with all
this stored data?
Access & analyze
Step 1
Act
Step 3
Communicate
Step 2
Solution
CLEVER°FRANKE
Access & analyze
Step 1
Act
Step 3
Communicate
Step 2
Solution
Communication
MessageSender Receiver
Data visualization
Data Goal
Textual
• Social media
• Stories
Numerical
• Financial data
• Weather data
• Web analytics data
Imagery
• Flickr
• Security camera
• Movie
Input (data)
Sender
Message
Method
ACQUIRE PARSE FILTER VISUALIZE ENRICH INTERACTANALYSE
based on Computational Information Design by Ben Fry
Method
ACQUIRE PARSE FILTER VISUALIZE ENRICH INTERACTANALYSE
based on Computational Information Design by Ben Fry
Method
ACQUIRE PARSE FILTER VISUALIZE ENRICH INTERACTANALYSE
based on Computational Information Design by Ben Fry
1780 - 1781
Scottish export and import
Statistical Atlas of the United States 1900
The aggregate number of idiots
Complaints NYC city council
Flight patterns USA
Cellphone activity Rome
Functional
Up to date
Personal
Specific
Relevant
Tell a story
Important
Appealing
Data visualization
Goals
MessageSender Receiver
Data visualizationMessage
Make decisions
Viewing data in context
Finding patterns
Understanding a story
Getting inspired
ReceiverMessage
Discover how consumers
use the internet to
research and purchase
products with the
Consumer Barometer
by Google and TNS
DESIGN AND REALIZATION | 2012
Research
Inspiration
Inspiration
Concept
Testing
Realization
WEATHER CHARTS
Gabriel FahrenheitAnders Celcius
KNMI weather data
vs. weather sentiments
in social media by
CLEVER°FRANKE
SELF INITIATED | 2012
Sketching digitally
Sketches
714.843 social media berichten
Partners
Sentiment analyse
CLEVERFRANKE.COM
Thank you.
@cleverfranke/cleverfranke
Any questions?