ORCHAN CONSULTING ASIA | CREDENTIALS 2015 2
TABLE OF CONTENTS
1 ABOUT US
2 WHAT WE DO
3 ORCHAN TRAINING
4 OUR PHILOSOPHY
5 THE TEAM
6 OUR CLIENTS
7 OUR MOMENTS
8 ISSUES MANAGEMENT
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Boutique Public Relations Agency dedicated to Orchestrating Change
Generating and Enabling Specialist Brand Marketing Communications
Ensuring that your brand is communicated to your audience, the way you
need it to be
ORCHAN CONSULTING ASIA | CREDENTIALS 2015
6ORCHAN CONSULTING ASIA | CREDENTIALS 2015
STRATEGIC SOLUTIONS
OUR BELIEF OUR SERVICES
OUR PROCESS
Local, National & Regional Media Solutions Campaign Conceptualisation & Activation Reputation & Issues Management Media Awareness & Communication Training Strategic PR & Marketing SolutionsCorporate Communications Crisis Management Copywriting Business Consultancy Media Relations MeasurementChange Management Communication
We independent ly eva luate your brand needs; understand your goals for the brand — and then represent your brand in the best l ight possible.
Cookie cutter simply won’t do!
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CRAFTING CONTENT & TELLING STORIES
OUR WORK SUSTAINABILITY
We communicate your brand message(s) to the media in a language they understand.
We deliver to the media broad-reaching and news-worthy content.
We provide media with a “ready-to-rol l” package, which means increased accuracy for you, and less hassle for them.
We craft engaging social media content to interact personally with your customers, and to support and propel your brand message(s).
We deve lop and act ivate effect ive campaign st rateg ies to support your long-term brand image and bus iness goa ls .
Engaging with social media to support and propel brand messages.
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T R A I N I N G
Media Awareness & Dynamic Communications Training
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Your success is our success.
We take ownership of your projects as if they are our own.
We do not have clients or customers — we have partners.
ORCHAN CONSULTING ASIA | CREDENTIALS 2015
13ORCHAN CONSULTING ASIA | CREDENTIALS 2015
THE TEAMOur diverse team of professionals bring together a confluence of ski l ls to ensure our ideas and activations stand out and break away from the norm.
We bring to the table knowledge and experience in varying fields, inc luding creat ive wr i t ing, graphic design, l i terature, photography, market ing, management, internat ional bus iness and socia l psychology.
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Engaging Orchan means engaging with one of
our Directors on a personal level.
That is the Difference!
ORCHAN CONSULTING ASIA | CREDENTIALS 2015
15ORCHAN CONSULTING ASIA | CREDENTIALS 2015
CRAIG J SELBY
MANAGING DIRECTOR
Researcher, writer, and internationally-experienced consultant with interests in globalisation and business strategy.
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FARRELL TAN
FOUNDING DIRECTOR
Seasoned, award-winning through-the-l ine marketing communications practit ioner.
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BENJAMIN LAM
CREATIVE DIRECTOR
Insightful strategist and innovative designer, ded icated to creat ing c l ient success through high-quality, intel l igent creatives.
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We have had the privilege to orchestrate change for some pretty awesome clients—these are some of Orchan’s most notable moments.
ORCHAN CONSULTING ASIA | CREDENTIALS 2015
AWESOME PROJECTS
OUR MOST NOTABLE MOMENTS
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PRCA Awards Business-to-Business Campaign of the Year 2012 (Category Winner)
A+M AOTY AwardsPR Agency of the Year 2013 (Finalist)PR Agency of the Year 2014 (Finalist)PR Agency of the Year 2015 (Local Hero & Bronze Awards)
PMAA Dragons of Asia AwardsOrchanite won Bronze Award in Inaugural Young Dragons 2014 Series
ACHIEVEMENTS
AWARDS
ORCHAN CONSULTING ASIA | CREDENTIALS 2015
26ORCHAN CONSULTING ASIA | CREDENTIALS 2015
The rules for issues management are simple:
Forget the coverup
Be honest & tel l the truth
React fast
Be sincere
With every client, the potential for issues management arises
It is a part of our communication toolbox, ready to be utilised as and when required.
It is also a part of our planning, to minimise the potential for negative issues to arise.
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ORCHAN & ISSUES MANAGEMENT
INTERNAL EXTERNAL
THOUGHT LEADERSHIP
Mayland – Cheras Sentral
Klang Parade
Ipoh Parade
Peugeot Malaysia
Amber Chia
Ford Supermodel of the World
Ipoh Parade
Klang Parade
Peugeot Malaysia
Commentary in Advertising+Marketing on various issues management items
Regular contribution to BFM’s speed consulting segments
Regular column contribution to Brand Laureate magazine on issues affecting SME’s
Let us ORchestrate CHANge for you !+60 (3)-7453-5138 [email protected] www.orchan.asia