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Agenda
• 중요 BI 추세와제품전략의방향• Oracle BI Enterprise Edition Overview• Oracle BI EE의정보전달및제공• 통합, Applications과 SOA • Oracle 과 Hyperion• 결론
BI 와 Performance ManagementIT와 Business의우선순위로지속적인관심과고려대상
“ 2007년가장중요한기술의하나로서Business Intelligence”를생각 재무분야의중요한상위영역
Sources: CIO Insight, “The Future of I.T.: What's on Top for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”
BI 전략의방향To:From:
다양한계층의광범위한활용소수전문분석가
실시간, 예측데이터(Historical) 데이터과거
통합된전사적뷰편화된뷰단
통찰력-기반(Insight-driven) 업무프로세스의최적화
결과리포트
통합된 Infrastructure와 Pre-built 분석솔루션
분석도구
Enterprise Performance Management SystemBI의확장과연계
Oracle의제품전략
• 통합된분석 Applications• 전사적, 산업특화된분석과 CPM(Corporate Performance
Management) Applications
• 통합된 Business Intelligence Tools• 최상(Best-of-Breed)의차세대 Business Intelligence 기술
Platform
• 통합된 Business Intelligence Database• 데이터베이스에통합된 Business Intelligence와 Data Mining 기능
임의의정보를탐색하고발견하는기술환경의제공
Gartner Magic Quadrants에서의 LeaderBI, Performance Management, DW
BI Platforms Jan 07
Data Warehousing, Sep 06
CPM Suites, Oct 06
Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
시장점유에서의 Leader
Market SegmentMarket Segment Oracle PositionOracle Position
#1Business Analytics (Total BI/DW tools + apps)
#1Business Analytics Tools
#1Data Warehousing Tools
#1Analytic Applications (Total)
#1Financial and BPM Analytic Applications
#1CRM Analytic Applications
Source: IDC; includes Hyperion
Oracle BI Platform 제품개요
•Max 50 users and 2 CPUs•Data source restrictions
Discoverer PlusDiscoverer Plus OLAPDiscoverer Viewer ReportsBI BeansExcel Spreadsheet Add-In
Oracle BIStandard EditionSEEE
BI ServerAnswers (Ad Hoc)DashboardsBI PublisherDelivers (Alerts)Disconnected AnalyticsMicrosoft Office Add-In
Oracle BIEnterprise Edition
Oracle BIStandard Edition OneSE1
New
BI ServerAnswers (Ad Hoc)DashboardsBI Publisher
Database SE OneOracle Warehouse Builder
Hyperion BI products RTD Oracle Real-Time Decisions ODI Oracle Data
Integrator
Hyperion Essbase BAM Oracle Business Activity Monitoring
확장되고통합된 Business Intelligence Infrastructure 제공
Data Integration
Ad-hoc Analysis
Interactive Dashboards
Essbase Analytics
Reporting & Publishing
ProactiveDetectionand Alerts
Disconnected& MobileAnalytics
MS Office& OutlookIntegration
Common Enterprise Information Model
Multidimensional Calculation and Integration Engine
Integrated Security, User Management, Personalization
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcessEssbase
전통적 BI Tool의문제점
• 각 BI 툴인자신의메타데이터와 KPI의해석• “Single source of truth”를의미하는공용메타데이터의부재• 각분석의유형에대한일관성없는사용자인터페이스
Query & Report Portal/ScorecardOLAP Analysis Data Mining
Metadata Metadata Metadata Metadata
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Common Enterprise Information Model일관성, 보안, 재사용성및유연성을제공
•사용자에적합한 “Role-based”정보의뷰제공
•사업성과, Metrics와계산의일관된정의
•한번모델생성후다양한구성요소에서사용
•다양한데이터소스에대한연계성지원
• User roles, preferences• Simplified view• Logical SQL interface
• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series
• Map Physical Data• Connections• Schema
Presentation Layer
Physical Layer
Semantic Object Layer
Oracle BI Enterprise Edition구축사례
Aerospace & DefenseCommercial BanksPharmaceuticalComputer Office EquipDiversified FinancialsRailroadMedical Products & Equip TelecommunicationsSecuritiesNetwork & Comms EquipLife & Health Insurance
5 of the top 64 of the top 58 of the top 96 of the top 93 of the top 43 of the top 43 of the top 65 of the top 63 of the top 62 of the top 43 of the top 5
Cisco Systems의 Enterprise BI Pervasive Intelligence
2001
Num
ber o
f Use
rs
2002 2003 2004 2005
eExec:Forecast Accuracy
500eExec
1,500M3: Marketing Effectiveness
3,000HCMC:
Human Capital Mgmt
8,000
SCRI: Sales & Channel
Reporting Initiative
Enterprise Standard
QualityEngineering
SupplierPerformance
20,000 +
• Started with Top 500 Executives, providing real-time global picture of business performance.
• Continued to expand use to Marketing, HR, Sales, Engineering
• Leveraging Terabytes of data from multiple systems
• 30% employee productivity gain in some areas
완전한 Insight 전달기능Pervasive Intelligence를위한사용자인터페이스
Oracle InteractiveDashboards
• 직관적이며, 개인화된 Live 대시보드의제공• 강력한대시보드간의탐색과동적, 이벤트기반및안내분석의지원
• 모든사용자에게간단하지만, 강력한 Intelligence의제공
• 100% Web UI를통한강력한비정형분석• 챠트, 피봇테이블및대시보드의생성, 설계및편집• 직관적이고, 간단한 Business Model을통한일반사용자의자기학습지향사용자인터페이스
Oracle Answers
• 전향적인 Insight를위한자동화된인지와통보• 다중포맷을이용한임의장치에컨첸츠전달• 다단계분석과분석워크플로우의지원
Oracle Delivers
완전한 Insight 전달기능Pervasive Intelligence를위한사용자인터페이스
• “Pixel-perfect”리포팅과배포지원• 친숙한도구(예, Word, Adobe)를통한리포트구성• 모든문서요청을위한단일제품지원
Oracle BI Publisher
• 이동환경을위한완전한분석환경의지원• 서버와연결된것과동일한기능및 UI 지원• 완전하고점진적인데이터동기화를통해최소 Data set 크기의신속한갱신
Oracle Disconnected Analytics
• 대화형 Excel 과 PowerPoint Add-in 지원• BI EE 데이터, Business Model과 Report 카탈로그의사용지원
• Local spreadsheet에서발생하는데이터단편화방비
Oracle MS Office Plug-in
완전한 Insight 전달기능Pervasive Intelligence를위한사용자인터페이스
• XBRL 지원• 비대칭형리포트(Asymmetrical Reports)• 관리리포트와 Books
Oracle Financial Reporting
• Excel, PowerPoint, Word 와 Outlook• 재무성과관리 Applications와통합• 오프라인 Planning
Oracle SmartView for Office
• 비정형다차원분석• 재무성과관리 Applications와통합• 재무(Financial) 대시보드
Oracle Web
Analysis
Oracle Interactive
Reporting & SQR
• 소스에대한직접질의와리포팅• 대용량 Production Reporting 생성
BI의다음단계
“Business intelligence (BI) is moving into the context of the business process, not just to make users’ information experience more effective, but also to allow for business process optimization.”
Software Macro-Trends: Reshaping Enterprise Software - Sep 2005
기존 IT 투자환경과운영이기종시스템과의 “Hot-Pluggable”
Any JSR 168 Portal
Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate ..
Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..
Excel, Outlook,Lotus Notes ..
PortalsPortals Analytic ToolsAnalytic Toolsand Reportingand Reporting ApplicationsApplications Desktop ToolsDesktop Tools
Oracle BI Enterprise EditionCommon Enterprise Information Model
SecuritySecurity Data AccessData Access ETLETLOracle RDBMSOracle OLAP OptionMicrosoft SQL Server
& Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, TextOthers ..
Oracle Data Integrator (Sunopsis)
Oracle Warehouse Builder
InformaticaAscentialOthers ..
OracleKerberosiPlanetMSFT ADNovellCustom Others ..
Oracle 솔루션과의 Pre-integrationBI 가치확대및 TCO의최소화
• Pre-built BI Applications –다양한 Applications을위한 Pre-built Analytics 제공• Embedded analytics - BI가 Process와동일한 Context로존재• “Action Links” – BI와트랜잭션 Applications 간의투명한사용자인터페이스• Oracle Apps를위한사전통합된보안모델의지원
Oracle Applications Sample Integration Points / Benefits
• Oracle SOA & BPEL Process Manager 통합 – Intelligence Process• Oracle Identity Management & Security 통합• Oracle Portal 통합 –웹환경의광범위한배포를위한 BI 컨텐츠제공• Oracle Enterprise Manager 통합 – BI 성능에대한보다나은관리
Oracle Fusion Middleware
• Oracle DBMS를위한최적화 –질의성능의향상•고급 Embedded 분석을위한 OLAP과 Data Mining과의연계
Oracle Database
Oracle BI ApplicationsOBIEE 상에서제작된 Pre-built Analytics Applicatoins
SalesService &Contact Center
MarketingOrder
Management& Fulfillment
Supply Chain Financials Human
Resources
Oracle BI Applications
Oracle BI Suite EE
Ad-hoc Analysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting & Publishing
Interactive Dashboards
DisconnectedAnalytics
WebServices
PackagedETL Maps
UniversalAdapters
IVR, ACD, CTIHyperionMS Excel
Other Data SourcesDW Schema
신속한전개및 TCO의최소화전통적 BI 툴을이용한
설계와개발Oracle BI
Applications
Weeks or Months
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Training / Roll-out
Training / Rollout
Quarters or Years
신속한적용TCO의최소화보증된선진 Business Value
장점
1. Custom BI Apps의개발2. Oracle BI Apps의활용3. 2가지에대한통합
사용및적용의용이성
“Role-based”대시보드와 Pre-defined Metrics의제공
Pre-built DW 설계, EDW로의적용
기타 Apps를위한 Pre-built Business Adapter 지원
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
The Fusion of BI & Business ProcessesOracle BI and SOA Suite – Sample Integration Points
• 가시성과 Business Insight• BI는 Insight를 Processes로제공
• Insight 로부터 Action• BI 사용자또는 BI Alert는 Business
Process 또는 Event를 Trigger
• 통찰력-지향 Business Processes• Process에서의사결정 Point는
Analytics에의해유도• 조건부 Process 단계는다음단계를위한 KPI와조건을평가
BPEL, ESBOracle BI & BAM
• Oracle BAM은운영중인Business Processes의가시성을제공
• Oracle BI EE는 Application과Process 데이터를통합
The Fusion of BI & Business ProcessesOracle BI and SOA Suite – Sample Integration Points
• 가시성과 Business Insight• BI는 Insight를 Processes로제공
• Insight 로부터 Action• BI 사용자또는 BI Alert는 Business
Process 또는 Event를 Trigger
• 통찰력-지향 Business Processes• Process에서의사결정 Point는
Analytics에의해유도• 조건부 Process 단계는다음단계를위한 KPI와조건을평가
• BI 통보로부터 Oracle EBS 내에서 Business event의생성
• Interactive Dashboard 로부터BPEL Workflow의호출
• Delivers 통보로부터 BPEL Workflow의호출
BPEL, ESB
Oracle BI
The Fusion of BI & Business ProcessesOracle BI and SOA Suite – Sample Integration Points
• 가시성과 Business Insight• BI는 Insight를 Processes로제공
• Insight 로부터 Action• BI 사용자또는 BI Alert는 Business
Process 또는 Event를 Trigger
• 통찰력-지향 Business Processes• Process에서의사결정 Point는
Analytics에의해유도• 조건부 Process 단계는다음단계를위한 KPI와조건을평가
• BPEL Workflow 내에서 BI 조건의평가
• Business Rule 내에서 BI Embedding
• Business Intelligence 서비스
• Real-time Decisions
BPEL, ESB Oracle BI
Oracle Real-Time Decisions (RTD)운영 Apps에서비스로서의사결정을강화
•실시간의사결정을강화하기위해규칙과예측분석을통합
•기존 Applications과데이터소스에쉽게통합할수있는개방형 SOA 지원
•임의 Business Process 또는고객반응에 Intelligence의적용
•지능형 Offer 생성을위한 Pre-built 분석Applications
MarketingAutomation
DataMining
BusinessIntelligence
Oracle Real-Time Decision Engine
Web ATM Kiosk POSIVRContact Center
고객유지비용의감소
Outbound 마케팅비용의감소
Inbound 마케팅효율성증가Cross/Up-sellingProfitability / RevenueProcess 효율성
장점
기업은통합된 BI와성과전략이필요
“The majority of customers are purchasing and implementing BI and CPM as disparate point solutions, which weaken their ability to achieve pervasive BI or to link BI platform and CPM suites capabilities into an integrated continuum to drive business transformation from the strategic level to the process level”
Employ a Coordinated Approach to Business Intelligence and Corporate Performance ManagementApril 24, 2007, ID Number: G00147390
전사성과관리시스템트랜잭션, Intelligence와재무시스템을통합
Enterprise Resource Planning Systems
Operational Business
Intelligence Systems
Enterprise Performance Management
System
Financial Performance Management
Systems
새롭게확장된 Oracle BIEPM를위한 System
BI Tools 과 Foundation
Business Intelligence 와성과관리 Applications
Oracle Business Intelligence
최상의 BI Tools 제공통합된 BI Foundation 제공Enterprise Semantic Model
운영 Business Intelligence Applications성과관리 ApplicationsBI와 EPM의연계및통합
임의정보기술환경과의연계 – Oracle, Non-Oracle, 또는혼용Hot-Pluggable
Oracle BI Tools 과 Foundation확장되고통합된 Business Intelligence Infrastructure
Ad-hoc Analysis
Interactive Dashboards
ProactiveDetectionand Alerts
MS Office& OutlookIntegration
Reporting & Publishing
Disconnected& MobileAnalytics
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Multidimensional Calculation and Integration Engine
Integrated Security, User Management, Personalization
Intelligent Request Generation and Optimized Data Access Services
Essbase
Common Enterprise Information Model
EssbaseAnalytics
Data Integration
요약 – Oracle’ Business Intelligence
• 포괄적이고, 통합된 BI 플랫폼제공• Common Enterprise Information Model• 기존 IT 투자와연계할수있는 “Hot Pluggable”지원• Oracle Applications과기술과의사전-통합성• 입증되고, Pre-built 된 BI Applications의완전한지원• Survey 기관에의해입증된 BI Leader로인지• 선진기업과 IT 전문가들사이에가장선호하는선택과입증된성공사례
Oracle EPM/BI Seminar 안내
• 일시 : 2007년 11월 28일(수) 13:00 ~ 18:00• 장소 : 코엑스인터컨티넨탈호텔비바체룸(B1)• 주제 : Oracle Hyperion EPM&BI Solution 소개• 구성 : Hyperion이Oracle 로합병된후 Product 방향및신규기능 update
1.30 pm to 2.00 pm 등록
2.00 pm to 2.10 pm 인사말
2.10 pm to 2.40 pm Oracle Applications Strategy
2.40 pm to 3.20 pm Hyperion EPM/BI Product Update
3.20pm to 3.40 pm Break
Track1 (EPM) Track2 (BI)
3.40 pm to 4.20 pmBusiness Planning (Case Study )
- H 사사례중심BSC (Case Study)- K 사사례중심
Collaborate Between MOLAP and ROLAP4.20 pm to 5.00 pm
Consolidation & IFRS -사례중심한국모델제시
5.00 pm Q&A 및행사종료