Real-Time Charging & Dynamic Services
Oisin O’Connor, Director of Product Marketing
Pricing Mobile Data / Next Generation BSS 9 Oct 2013, London
Slides: www.openet.com/NGBSS
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Openet Introduction
• Founded 1999
• 960+ employees
• 80 customers worldwide, in 32 countries
• Offices in Ireland (HQ), US, Brazil, & Malaysia
• Customer base includes the world’s largest service providers (15 with >10m subscribers)
• Products and solutions to monitor & control network access, charge in real-time for services, and deliver business insight from network usage data
• Market leader in policy & charging control (PCC) software & solutions
‘we make data make money’
…our transaction management software enables service providers to commercialize network activity
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Agenda
1 2 3 4Industry context
Global Trend:
Dynamic Services
Key Use cases for Dynamic Services
Technical Implication
s
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Agenda
1 2 3 4Industry context
Global Trend:
Dynamic Services
Key Use cases for Dynamic Services
Technical Implication
s
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Evolution of BSS Systems
• 1993-2000: Telco networks were initially built with large IT billing systems to process post pay bills in batch transactions each month
• 2000-2010: Prepay services supported by adding new network based charging systems in a separate silo, initial data services put a strain on these systems (designed for voice and text)
• 2010+: With the explosion of data centric devices and available services, a new breed of network software is required to manage the complexity of the resulting transactions in real-time
Devices Network ServicesBSS Systems
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New Devices New Competitors
Exploding Demand Exploding Cost
• How can we better differentiate and compete?
• How can we foster better relationships with customers to reduce churn?
• How do we prepare for a data centric world (>50% of service revenues)
• How can we maximize return on 4G/LTE/NGN investments?
Today’s Business Context & Key customer questions
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Source: 2012 IBM Institute of Business Value Survey of Global
CSP CMOs
CMOs: Customer loyalty top priority
Source: 2012 IBM Institute of Business Value Survey of Global
CSP CMOs
Enhance customer loyalty/advocacyUse social media as a key engagement
channelDesign experiences for tablet/mobile appsUse integrated software suites to manage
customersMonitor the brand via social media
Analyze online/offline transaction analysis
Measure ROI of digital technologies
Monetize social mediaDevelop social interaction governance/
policiesGain comprehensive visibility of supply chain
73%
62%
55%
52%
48%
45%
41%
36%
30%
26%
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Extract from: Infonetics Policy Survey Nov 2012
Delivering new service bundles
Increase revenue per user
Ensuring QoS of premium services
Network Optimization
Reducing churn and ensuring loyalty
Reduce data plane congestion
Better monetization of OTT content
88%
76%
72%
68%
68%
64%
56%
Charging Policy
Reduce time to market for new services
Better monetization of data services
Marketing initiatives (cross sell, up-sell and bundles)
Market Competition, including OTT services
More consistent customer experience
Better spend control capabilities for subscribers
Subscriber self-care support
93%
79%
72%
72%
69%
69%
66%
Extract from: Infonetics Charging Survey July 2013
CTOs: Priority is Delivering New Services
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Agenda
1 2 3 4Industry context
Global Trend:
Dynamic Services
Key Use cases for Dynamic Services
Technical Implication
s
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Value Based Pricing
Customer ‘best offer’ based on
profile, history and network context
Range of offers
Large catalog of offers but customer only see a subset of
relevent offer
Real Time Engagement
Context based on-device interaction
for real time purchase of services
Dynamic Services Defined
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Product Development(Catalog of offers)
Communications(Personalized
offers to handset)
Intelligence(Real-time Loyalty &
Offer feedback)
Adoption/ Usage(Provisioning of offers on
Policy & Charging systems)
Dynamic Services: Real-time Feedback Loop
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Dynamic Services: What is it?Benefits of Dynamic Services
IncreaseRevenue
ReduceChurn
Improve Customer
Satisfaction
$
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Agenda
1 2 3 4Industry context
Global Trend:
Dynamic Services
Key Use cases for Dynamic Services
Technical Implication
s
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My Plan & Offers
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Speed Entitlement &
Throttling Indicator
My Plan & Offers
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My Plan & Offers
Speed Entitlement &
Throttling Indicator
Entitlement & Usage
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InstalledAddonsMy Plan & Offers
Speed Entitlement &
Throttling Indicator
Entitlement & Usage
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Personalised Offers
My Plan & Offers
Speed Entitlement &
Throttling Indicator
InstalledAddons
Entitlement & Usage
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Intelligent Up-sell & rich
notifications
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Intelligent Up-sell & rich
notifications
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Intelligent Up-sell & rich
notifications
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Intelligent Up-sell & rich
notifications
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Intelligent Up-sell & rich
notifications
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Roaming packages
Easy to understand
roaming packages
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Roaming packages
Easy to understand
roaming packages
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Agenda
1 2 3 4Industry context
Global Trend:
Dynamic Services
Key Use cases for Dynamic Services
Technical Implication
s
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Policy• Definition of network
policies
• Monitor real-time data usage & threshold triggers
Real -time Charging
• Define charging & data entitlements
• Create dynamic service offers & bundles
Integrated PCC Infrastructure enables Service Innovation
Interaction Gateway
EvolvedCharging
PolicyManager
OfferCatalog
CampaignManagement
Systems
Interaction• Real-time campaigns
with Intelligent Up-sell
• Secure 3rd party access to network features
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Offer Catalog = Key enabler for Dynamic Services
Offer = Service bundles + associated balances + business rules & notifications
Thank You
[email protected]: www.openet.com/NGBSS