INSPIRE IN OPEN INNOVATION
GUIDE, COACH, INSPIRE, IDENTIFY CHALLENGES, SUGGEST OPEN PROCESS AND LEAD
IN OPEN INNOVATION
Mats Dunmar
Lund, Sweden
450 COMPANIES, 10 000 EMPLOYEESYOU WALK TO
48 000 STUDENTS
MEDICON VILLAGE
IDEON SCIENCE PARK
SONY
ERICSON
GAMBRO
INVESTOR at start: INGVAR KAMPRAD (IKEA) €10.000.000
IDEON TODAY
VISIONIdeon – A global innovation hub
Scandinavia’s Largest Science Park
Leading Sweden in Open Innovation
START UP WAY OF THINKING ON
ESTABLISHED COMPANIES
Time
Profit
Loss
• Revenue 600 MEUR• Listed Nasdaq OMX Nordic• Largest manufacturer of wood based windows
and doors in Northern Europe• Brands like Elitfönster, Hajom, Diplomat, Lysand
Håkan JeppssonCEO Inwido”The biggest effect is the change in culture””We plan to do it again”
THE INWIDO EXAMPLE
DISCOVERY DRIVEN INNOVATION
“5 challenges”
e.g. Digitalization of
windows and doors
“Large scale workshop
with 50 people”“16 Teams - 10 weeks”
“On site Thursdays”
“w5 Prototype Day
“w10 Selection Day”
“Buy stake in start-Up”
“Develop internally”
“Start joint-venture”
“License IPR”
THE INWIDO EXAMPLE
A structured open innovation process, in the shape of a competition.
We involved existing and new players to Inwido.- start-ups, scienstist, students, suppliers , customers and small companies
16 team where formed to come up with new solutions to Inwido´schallenges. Each solution included both a physical product and a business model.
All took 4 months. The public part lasted 10 week at Ideon in Lund. Every Thursday the teams, including Inwido, was on site to create the solutions.
THE INWIDO EXAMPLE
4 months and a result
Success Factors1. Top Management Driven2. Neutral Facilitator3. Internal Champion4. High Intensity5. Problem that Real Hurts
THE INWIDO EXAMPLE
4 months and a result
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE STORA ENSO EXAMPLE
THE STORA ENSO EXAMPLE
Excess CapacityBroad Target – 600 lettersInvited large corporations – 1 WSEntrepreneurs – 1 event 30 entrepreneurs
Composite MaterialsValue Chain Meet – 40 invited companiesOne-to-one meetings
Light Weight MaterialStart-up spin in
OTHER EXAMPLE
1. WIN – Water Innovation Accelerator
2. Regional News Paper – new non-news products
3. Energy – new joint electricity offers
4. Concrete – larger innovation ecosystem/new products
5. Food – coaching open innovation
6. Packaging – new way of folding, more stable production
7. Printing – new products to manufacture / excess capacity
8. Windows – new products
WHAT IS IN COMMON?
För e.on
OPEN INNOVATION NEEDS A GUIDE
Henry Chesbrough
a mess needsa guide
Closed
Strategy
• “Most smart people in our field work for
us”
• “To profit from R&D, we must discover,
develop and ship it ourselves”
• “If we create the most and the best ideas
in the industry, we will win”
Open Network Based
Strategy
• “Not all of the smart people in our field work for us”
• “External R&D will create significant value, internal
R&D is needed to claim its value”
• “We celebrate success and also credit those who dares
but failes”
• “If we make the best use of internal and external
ideas, we will win”
CLOSED VS
OPEN NETWORK BASED INNOVATION
Closed
Environment
• Ad Hoc Interaction with our environment
• Restrained, closed and intangible system
• Internal forums are kept internal
• We operate in our own closed facilities
Open Network Based
Environment
• Permanent interaction by our org with our env.
• Large system, adjust quickly
• Extended environment to (political, social, economic
etc)
• Forums of the org get “radical” participation
• Cross Organisational Innovation
• Partially own open environment and operation at
other’s sites
• Actively building an Open Innovation Ecosystem
CLOSED VS OPEN NETWORK BASED INNOVATION
WHERE ARE YOU
ON THE S-CURVE?
Time
Profit
Loss
MATS DUNMAR
MANAGER IDEON OPEN &
OPEN INNOVATION NAVIGATOR
+46 735 [email protected]
WWW.IDEONOPEN.COM
Recommended
