OpenGraph
Your Key To Making Content Look Great
On Facebook & Beyond
Downloadbit.ly/awesome-graph
Mike ArnesenDirector of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
@mike_arnesen
#SMX | #23B1
@mike_arnesen#SMX | #23B1
OpenGraphis the magic that
makes this happen.
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OpenGraphsaves you from embarrassing
yourself.
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2010:
OpenGraph is launched by
Facebook.
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Open Graph is the
solution
to a problem
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Open Graph is the
solution
to a problem
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A protocol for converting
strings to things
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Pages become objects
to interact with.
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Marked up content acts
the same as Facebook entities.
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This is the money maker!
Eye catching & clickable
social shares
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Open Graph’s usage extends
far beyond Facebook.
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Where does OG live?
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Title Requirements
Title Length: 88 Characters
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Description Requirements
Facebook: 300 characters
Google+: 200 characters
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Image Requirements
Image Width: 470px wide
Maximum Aspect Ration: 235:197
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Open Graph Entity Types• Webpage
• Article
• Movie
• Music
• Video
• Book
• Profile (Person)
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Twitter Cards
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Rich Pins
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Why Open Graph?
• CTR
• Likes
• Screen Real Estate
• Semantic Integration
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Don’t leave your brand reputation
up to people you don’t know.
Thank you!Mike ArnesenDirector of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
Download: bit.ly/awesome-graph
@mike_arnesen#SMX | #23B1