OUR CLIENT: L´ORÈAL
Mobile Marketing Campaigns
by ANYWAY.
Mobile Engagement Applications for iPhone and Android
- L´Oréal Make up Genius- L’ORÉAL PARiS privée- L’ORÉAL Shade Genius- L’ORÉAL Studio Line #TXTMYSTYLE- L´Oréal Finance
QR Codes Smartphone / tablet-optimized content SEO Display ads Customer Experience Design
L'ORÉAL Mobile focus points
SPECIALS (Why should
they download/us
e it?)
ENGAGEMENT
CUSTOMER RETENTION
PROSPECT ATTENTION
LIVE PRODUCT TESTING VIA
CAMERA
NEWS AND EVENTS
SOCIAL MEDIA CONNECTION
Optimising content for all devices
Campaign Make Up Genius App
Campaign Make Up Genius App
„I want to easily try the right make up looks for me – comfortably from home.“
Strategy- Developing the 1st virtual high standard makeup
tester - Using algorithms to identify faces in real-time- Technology from Hollywood studios- Smartphone as mirror
Campaign Make Up Genius App
Free – real-time results – integrated barcode scanner to purchase favorite products – huge makeup category – do it from home – look adapts to facial expressions
Campaign Make Up Genius App
Complete looks from makeup artists – Android & iOS – 31 languages – compatible with mobile and tablet – small data – save as photo – share
Campaign Make Up Genius App
Results High attention from media Positive reviews on AppStore 14 million downloads worldwide
4.7 million in China Raising brand awareness
Campaign L'ORÉAL PARiS privée
Campaign L'ORÉAL PARiS privée
„As a L'ORÉAL customer, I want to constantly receive special offers, bonus points and check
products before sales launch.“
Strategy- It‘s all about customer retention
- Providing exclusive content- Rewarding system for L'ORÉAL customer- Analysing data, wants and needs
Campaign L'ORÉAL PARiS privée
Campaign L'ORÉAL PARiS privée
Free – Log in with user name and password
– account with Beauty Stars for purchases – choose premiums – exclusive tombola –
exclusive privée makeup product
Campaign L'ORÉAL PARiS privée
Special beauty tests and checks – test and review products before sales launch – customer
service – iOS and Android – receipt scanner – share
PERSONALIZED CONTENT
Campaign L'ORÉAL PARiS privée
Results Increasing customer engagement
More receipts handed in for bonus points Connection to social media
Improving customer satisfaction Analysing data and providing relevant content Special offers Letting them test & review products
Short-term mobile campaign Development of
own camera filter „Cateye“ including brand logo on Snapchat
For smartphone and tablet
Smartphone as mirror
Relation to Genius Makeup tester App
By ANYWAY.