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This presentation pdf can be download at :
http://cloud.biz-online.hk/f/17a8413155/
To discuss : http://www.eshopowners.hk/qh
Online Shop DIY with open source eCommerce software
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1 2 3 4Introduction eCommerce
platform
Features Highlight SEO/SEM/Internet
Marketing
5 6 7 8O2O Big Data Other Business
Models & Trends
Training and
Community
The Challenges
http://www.biz-online.hk
B2B
eBay
B2C
eSho
p
Blogging
Market
Place K
eywo
rds
Youtube
SEM
SEOInternet
Marketing
Groupon
Amazon
Viral
Mark
eting
iPad
Android
iPhone
Adsense
TaobaoAdword
Affiliate
Marketng
Tmall
O2OW
eb POSLogistics
Big D
ata
iBeacon
Location B
ase
Mark
eting
Twit
ter
Inst
agram
Dro
p
Ship
ping ?
http://www.biz-online.hk
High sales volume and traffic Start from zero
Portals SoftwareVS
Direct CRM not encouraged Build-in or 3rd party CRM
Logistic service via portals’ logistic
systems
Direct connect to logistic service
providers via logistic extensionsConstrained layout design Flexible layout design
Compete for ranking within the
portals
Compete for search engines’
ranking
Limited extensibility Extensible via 3rd parties’
extensions or cloud services
Not favourable to late comers Competition on SEO, SEM &
internet marketing, etc.
Follow the rules of the game Define your own rules of the game
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Mobile Apps1
Online 2 Offline3
Social Marketing5
Drop Shipping7
Big Data Cloud Service2
POS <-> eShop4
Affilate Marketing6
SEO8
Extensions include
Market place9 Others10
Suppose you get the
worldwide sole agency of
this product.
How would you market it
worldwide?
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SEO/SEM/Internet Marketing
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• Your Story
• Research on Keywords, Customers, Competition, Products, Websites, etc.
• Execution Plan
STRATEGY
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ON SITE
• Search Engine Friendly URL,
• Lang,
• IP address (Server Location)
• Site Structure
• Site Map
• Keywords, Tags, Links, Menu, etc.
• Blog
• Search Terms
• SEO extensions
SEO/SEM/Internet Marketing
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OFF SITE
• Social Media
• Youtude, etc.
• Viral Marketing
• Broken Links Building
• Press Release,
• Posting to website, forums, etc.
• Adv
SEO/SEM/Internet Marketing
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! 7" 7
LOCATION BASED
• Google Map Posting, etc.
• Location base Messaging, iBeacon
• Mobile apps
SEO/SEM/Internet Marketing
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Delivery/ Pick up
Pricing / Promotion
Inventory / Warehouse
Coupons Membership
Online
Offline
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Leverage popular solutions like Hadoop and NoSQL data stored Have strong Query engines for querying data Integrate with many popular database systems, ERP systems, and unstructured data
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SaaS based solutions Simple to use Provide solutions that integrate directly into Magento Provide “Canned” solutions, simply install and they will start making recommendations for you.
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Site Launch
On-Site SEO & Sales
Conversion
Customer Segmentation, Product Upsell
& Cross-sell Optimization
Customer Loyalty
Programs, Customer Retention,
& Abandoned Cart
$Big Data
Are you ready for Big Data?
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Market Place Integration1
Drop Shipping3
Blog5
Market Place2
Licensing4
Press Release6
eCommerce Concept used in 3DLT.com
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Questions?
To view online: http://www.biz-online.hk/kyy
To download: http://cloud.biz-online.hk/f/17a8413155/
To discuss : http://www.eshopowners.hk/qh
To enroll "Magento Jump Start Classroom" Course: http://goo.gl/o1XhzQ
http://www.biz-online.hk
THANK YOU
http://www.biz-online.hk email: [email protected]
Phone : +852 34666790%