Presented byDavid Vane
Online marketing for the SME?Email signature?
Online marketing for the SME?Sending out your emails
Outlook – block recipients (bcc) Word – mail merge – email (contacts folder)
Constant Contact…
Online marketing for the SME?Constant Contact
Online marketing for the SME?Constant Contact
Which one to use? - autorespondersAuto responders
Initial response - “Dear ????? thank you for your enquiry”
2nd response - “ …hope you enjoyed your….”3rd response - “… if you enjoyed that you will
love this…”4th response - “… did you like that? Have a look
at this…”5th response - “… what would you like next?...”
Which one to use? – ‘guide’Golden rules for email marketing
Keep it simpleMake it useful or informativePersonalise itDon’t try to sell directlyUse hyperlinksUse it to create valueBuild a relationship!
Web site?“content is king”keep it up to date – who?provide info or serviceoptimise for search enginesonline brochure or what??
Which one to use?Google Pay per click/banners
Sponsored
Pay Per click
Generic
Google Local
Which one to use?
Which one to use?Directories
Which one to use?Social Media Marketing
• find groups related to your niche and contribute• create your own group• invite friends to connect with you• comment on ‘walls’, give testimonials ,
• find groups related to your own niche and contribute• create your own group• add friends and comment on groups
• online professionals• trusted network• look for contacts and collaboration
• find Ning community sites and join them• contribute to forums• create your own if there isn’t one for your topic
Other ideas -Video
You tube
Affiliate Schemes
Mobile – SMS
RSS feeds,
Which one to use? - BloggingBlogs
Tell a storyUse your own materialAim to become knownPlan your content and
keep up! Use Social Media Tools
to promote
SummaryPlan your campaign –
what are you going to say?who is your audience?which media will you use?make it interesting and usefulbuild a relationshipintegrate your materialbuild your credibilityallow plenty of time!!!
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