One PlatformAn introduction to Danske Bank’s development and IT philosophy
Peter Schleidt, Executive VP, CIO, deputy COO
Shared Services Centre
Sven LystbækD. Peter Schleidt
ProgrammeManagement
Erik Andreasen
HR Human ResourceServices
John Bjørn Olsen
Retail & Logistics
Services
Kim Winther Petersen
Transaction Services
Mogens Søndergaard
Retail Solutions
Carsten Smith
Group Contact Centre
Henrik Olsen
Shared ServicesSweden
Johan Löfgren
Shared ServicesNorway
Asbjørn Bredesen
Business Controlling
Systems
Rune Petersen
Business InfrastructureSystems
Per Hviid
IT DevelopmentProcesses & Tools
Peter Rasmussen
Corporate Development
Arne Løcke
Pension & Insurance
Products
Jørn Chjeffer Rasmussen
Secretariat
Steen Hjort
Shared ServicesFinland
Tapani Koskinen
Consultancy Services
Charlotte Arnvig
IT Infrastructure &Service Management
Jan Steen Olsen
Shared ServicesIreland
Paul Black
Shared ServicesBaltic
Ege Malling
Digital BankingProgramme
Erik Møller Frandsen
Shared Services Centre- Organization
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Danske Bank at a glance
• The largest bank in Denmark
• The second largest bank in the Nordic region
• Retail banking activities in Denmark, Sweden, Norway, Northern Ireland, Ireland, Finland, Baltic countries
• Multi-branded Group
• Strong growth, both organic and through strategic acquisitions
• IT does matter• Financial Services is one of the most digitalized industries• We compete based on our abilities of using IT to bring the
best products and processes to the market• IT is our production engine• IT development is our business development
Strategy: Focus on retail banking
One Platform – Excellent Brands
Single banking model based on autonomy in customer interface and firm structure in product creation and operational procedures
What is One Platform?
• Common concepts and shared best practices for all areas related to operate our banking brands, e.g.:
• Customer service concepts• Brand organisation (regions, branches, Finance Centres,
Staff Functions, job profiles etc.)• Relations between Group Head Office and Brand staff
functions• Products and product concepts, pricing models and advisory
tools• Channels and sales processes, including credit handling• HR and Communication policies, tools and concepts• Finance reporting, management models and management
information reports• Risk management models and compliance policies• IT policies, systems and structures
One PlatformMultiple benefits
• “One of everything” as a guiding principle
• ”One and only one way to carry through a given task” –standardisation based on best practices
• Global group functions including one Shared Service Centre
• One IT platform• One view of the customer in real-time
• 100% customer focus in brands• Stronger capabilities; quality through
best practice processes, competence through specialisation and differentiation through integration
• Improved efficiency; higher economies of scale through standardisation, specialisation and central execution, higher degree of STP from channel to execution
• Optimal integration platform; scalability synergies; new customer services
• Higher degree of long-term flexibility Better adaptability, since changes only has to be implemented once for the entire group
Branches Call centre Netbank ATMFinance
centresFilialer Call centre Netbank ATM
Finans
centre
Koncern Service Center
Products
FOREX
Bonds &
Equities
Treasury
LeasingLife &
Pension
Cash
Management
Mortgag
e
Credit
Asset
Management
Cards
Currency
Fees
Payments
Approvals
Customeroutput
Interests
Accounting
Core
OrganizationAccounts
Customer
Risk Dataware
house
Channels
Branches
Contact Centres
InternetFinance Centers
ATMs
Products
FOREX
Bonds &Equities
Treasury
LeasingLife &
Pension
Cash Management
Mortgage
Credit
Asset Management
Cards
Currency
Fees
Payments
Approvals
Customeroutput
Interests
Accounting
Core
OrganizationAccounts
Customer
Risk Dataware
house
One PlatformA Strategy of doing things the same way everywhere
Brands
One Platform - a journey since 1990
Important milestones
• 1991 One Bank – One System
• 1994 Multicurrency
• 1998 Netbank
• 1998 Intranet
• 2002 CRM
• 2002 Flexible Architecture
• 2003 Customer Packages
• 2004 Resilience
• 2005 Group Reporting
• 2006 CAD3/Basel II advanced
Östgöta Enskildain 2000 & 2002
Danske Bank Polskain 2003
Fokus Bankin 2001
Hamburg Branchin 1999
Danske Bank Intl. Lux.in 2003
BG Bankin 2001
London Branchin 1998
Northern Bank/National Irish Bank in 2006
Helsinki Branchin 1997
Sampo bankin 2008
Standardised IT and back office – But scope for local adaptation
Danske Bank Development & IT
• Part of Shared Services Centre• Combined Product, Process and IT
development• 2200 developers in multiple
countries • Domain areas• Consultancy Service + DCI• Foreign SSC’s
• One Development model (CMMI)• One Governance process• Open Architecture (SOA)• 70% IBM mainframe
• Cobol, PL/1 and WebSphere• 28,000 MIPS, 250 TB data
• 30% Microsoft platform• MS .NET and WebSphere
• Operations and Technical infrastructure outsourced to IBM
SSC SESSC NO
SSCSSC UK/IE
SSC Dev. Center
India (DCI)
SSC FI
SSC Bal
Vision
SSC Development:
Best financial services platform globally
One platform – exceptional brands
Mission
SSC Development:
Most value-creating and efficient development organisation
in the financial services sector
One platform – exceptional brands
Strategy
Developing product, process and system elements only once and deploying them Group-wide
Innovation based on close co-operation between IT and business specialists and based on customers and the group’s
business needs. Prioritizing groupwide and based on NPV
Being a value creating, efficient, motivated and competent development organisation basing development on best practices
SSC Development 2012
Roadmap for Development
Process PlatformProcess Platform
Human Resources
Organisation
System Management
Operations & Technology
Development Tools
Development Processes
One platform –exceptional brands
Finance
Customer Satisfaction
Competent and
engaged employees
in a top ten IT
workplace
Innovative and
effective global
organisation
Systems are
driven towards
excellence
One Group – One Process
Defined and measured
Market leading and inte-
grated tools enable
efficient and flexible dev. &
solutions
Excellent operations
based on
standardized market
platformsSatisfied
customers
Most
valuecreating &
cost efficient IT
compared to
peer
Effective processes and
mature organisation
enable time to market and
quality
Service Oriented ArchitectureCoherent user interfacesEfficient and Flexible Implementation of One Group – One System
Workplace
Workplace
Business processes
Business processes
User interface
User interface
ServiceService
ServiceService
ServiceService
Services
Services
ServiceService
ServiceService