• OLA is an app that provides a customer with a ride from point A to point B.
• The app is easy to use and eliminates the need to call a taxi service.
• The cars are clean, safe and road worthy.
BRAND KEY MODEL
5
•CARPOOLING SERVICES•UNORGANIZED PLAYERS (Auto rickshaws / taxis)
BRAND KEY MODEL
• People who mobile from one place to another for any purpose
• Customers who are in need of cab instantly
• Customers whose safety at night is the priority during travelling
• People who value time
BRAND KEY MODEL
People finish their work even while travelling (last minute studies, office presentations,
planning etc.)
BRAND KEY MODEL
FUNCTIONAL BENEFIT: Making cities more
accessible by seamlessly connecting riders
to drivers through apps
EMOTIONAL BENEFIT: Safety by design
SELF EXPRESSIVE BENEFIT: Everyone's
“Private Driver”
PERFORMANCE: Get customers where & when they
want to go, promptly, efficiently, comfortably & safely
SUPERIOR SERVICE: Timely pickup, private usage &
customer care
QUALITY: Providing courteous service in clean, well
maintained cars
CONVINIENCE: Rewards, reference, OLA money etc.
BRAND KEY MODEL
VALUES : OLA’s corporate strategy is price leadership (providing its customers with the highest possible value at the lowest price)
BELIEFS : OLA beliefs in providing a professional, safe, quick & convenient transportation service to all
PERSONALITY : OLA is helpful, innovative transport problem solver who is professional, considerate and caring
BRAND KEY MODEL
OLA CUTS MID DAY TRAVEL PRICES TO ₹5 PER KILOMETRE
BRAND KEY MODEL
• OLA provides a solution to a real problem that imapctsmillions of people
• OLA has disrupted the monopoly of taxi cab transportation that exists in many city and reinvented the experience from top to bottom
• OLA is literally like having an almost instant ‘PICK ME UP’ service whenever customers need it
WHICH IS WHAT EXACTLY CUSTOMERS ARE LOOKING FOR
BRAND KEY MODEL
To all who need to hail a cab, OLA is an app that provides you with a simplest and most reliable taxi service around.
With the touch of a button on OLA APP, a driver will pick you up within minutes
‘NOW THAT’S REVOLUTIONARY’
PRESENTATION BY:
Sagar Paul