Oats and Environment
Dr. Mira Povelainen
R&D Manager
Raisio Group
Nordic Oat Days 12.10.2011
Practicality
Global food megatrends Environmental awareness is becoming one of the decisive factors in purchase
decisions
Enjoyment
Health
Nordic Oat Days 12.10.2011
Consumers are worried about the
environment
• Environmental awareness is becoming one of the
decisive factors in purchase decisions
• 70% of Europeans would like to see
a mandatory carbon footprint label on products
• 60% of EU citizens take into account the
environmental load of the products they buy
Nordic Oat Days 12.10.2011
4
Ecological profiles of Nordic consumers
Early adopters Early majority Late majority Laggards
Source: Climate Focus Nordic 2009
Innovators
21% of those who responded to the survey
do not fit well to any of the six segments
Engaged and
active
Wish to save
environment
Enviro- convenient
Not interested Economy rules
Commited 10%
Concerned 10%
Flexible 11%
Unmotivated 10%
Irresponsible 19%
Skeptics 19%
Nordic Oat Days 12.10.2011
… and LOHAS
• Lifestyle of Health and Sustainability
• About 20% of European and American (USA) consumers value
natural, healthy and ecological food.
• Ecology is a way of life, not a fashion trend.
Nordic Oat Days 12.10.2011
Carbon footprint label in >30 products
Elovena Oat Flakes CO2e Footprint
81% 6% 7% 6%
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
FARMING OATS
Sowing
Use of machines
Drying the grain
Storage in farm
Fertilization
Pesticide control
Liming
PROCESSING
Processing the grain
Packaging
Storage in factory
Other materials
Cleaning the grain
LOGISTICS
Transport of the product
to store
Transport of the grain
to factory
PACKAGING MATERIALS
Materials
Processing
Transport of the materials
“From the field to the shop store”
If you can measure it, you are able to improve it!
Nordic Oat Days 12.10.2011
Closed Circuit Cultivation CCC®
• Closed Circuit Cultivation CCC® is concept developed for measuring and diminishing the environmental effects of cultivation
• Contains three different tools:
- EcoPlus (energy efficiency of cultivations)
- CarbonPlus (carbon footprint of cultivation)
- WaterPlus (nutrient balance of cultivation)
Good crop is the best way to protect the environment!
EcoPlus – Energy index
2008 2009 2010
Index Yield (avg.)
Index Yield (avg.)
Index Yield (avg.)
1Q 6,4-7,7 4044 5,7-7,3 4033 3,6-6,3 2953
2Q 7,7-8,3 4740 7,3-7,7 4580 6,3-6,9 3659
3Q 8,3-8,8 5118 7,7-8,2 5004 6,9-7,5 4038
4Q 8,8-11,4 5505 8,2-9,8 5071 7,5-9,2 4599
AVG 8,2 4852 7,8 4672 6,8 3812
• measures how much energy the crop holds in relation to the energy needed for its production
• Higher index means that productive inputs are better used to gain crop.
CarbonPlus – Carbon footprint
0
50
100
150
200
250
39
71
17
47
2 2
247
137
2 12
46
38
Carb
on
fo
otp
rin
t kg
CO
2e
q / t
n o
at
Carbon footprint of oat cultivation
Seeds Organic soilCultivation LimingPotassium fertilizer Phosphor fertilizerNitrogen fertilizer (direct emissions) Nitrogen fertilizer (indirect emissions)Spraying HarvestingDrying Straw
8 % organic soil
92 % mineral soil
0
200
400
600
800
1000
1200
1400
1600
1800
2000
660
CARBONPLUS
1Q 2Q
3Q 4Q
Farm CO2eq
Reduced tillage Liming 350 kg/ha Potassium 18 kg/ha Phosphorus 9 kg/ha
Spraying 2 times / ha
Tractor work 15 min/ha/time
Nitrogen 89 kg/ha Threshing 60 min/ha Harvesting moisture 20 %
Receiving moisture 12 %
No straw
collection
Oat, yield 4345 kg/ha
Seeds 270 kg/ha
Nordic Oat Days 12.10.2011
WaterPlus – Nutrient balance
2008 2009 2010
N P N P N P
1Q 12 -3 12 -2 35 1
2Q 0 -7 2 -8 18 -6
3Q -2 -9 -7 -9 6 -4
4Q -27 -10 -23 -12 -10 -7
AVG -4 -7 -4 -8 12 -4
• measures the nutrient amounts wasted with water, or in other words, how well the plant has used phosphor and nitrogen of fertilizers
Water Scarcity
Nordic Oat Days 12.10.2011
Dramatic increase in the demand for food
6.7 billion
2008
2050 9.2 billion
1960 Population 3.0 billion
Food production is estimated to more than double in the next 40 years.
Efficiency in food production
vegetarian vs meat
Kcal 1 : 5 CO2e 1 : 50 H2O 1 : 5000
16
Water crisis – massive effects
The UN estimates
that two-thirds of
world’s population
suffers from water
shortage in 2025.
Water stress indicator
Nordic Oat Days 12.10.2011
Finland and other Scandinavian countries
are superpowers of water
• According to specialists water is available in
Finland and other Scandinavian countries
also in the future.
• There is enough rain water available for
cultivation – separate irrigation is not
needed.
• Finland and other Scandinavian countries
are potential producers of water intensive
products!
• Food
• Bioenergy
Nordic Oat Days 12.10.2011
Raisio is one of the most innovative grain experts
in Europe