Monthly webinar. June 2014. Social Marketing trends for Fashion brands
About us. A few words about who we are and what we do.
www.nukesuite.com
The Nuke Suite combination
Paris London Singapore Dubai
Team of 25 experts from 9 different nationalities
across 4 different locations
Team
The only fully integrated Social Marketing solution in the market available in
6 languages
Product
A strong roadmap shared with you that guarantees
ongoing product innovation
Vision
One platform, 5 modules
Manage conversations across all Social Accounts
Capture social audience & enrich fan experience with
social apps
Measure your online presence & eReputation
across the entire web
Reach targeted audiences through our powerful Social
ad tool
Transform collected data into conversions
About us. A few words about who we are and what we do.
#SOCIALFASHION
85% of young shoppers have bought a fashion item because they saw it on social -Teen Vogue
Other key stats: !-Facebook drives 86% of fashion sales from social, Pinterest 11%!!-Sales driven by Pinterest have an average value of $169 !!-Brand Facebook fans spend 117% more in store than non-fans!!-People are 51% more likely to buy from your brand after liking on Facebook!
#SOCIALFASHION
Key Strategic activities for social fashion brands
Customer serviceBrand Content /Fan
EngagementDriving traffic
& sales
Use cases. How our fashion clients address their Social Marketing needs.
USE CASE #1 PEPE JEANS
-Founded in 1974
About Pepe Jeans London
-Over 300 stores in 60 countries
-Millions of fans on social
-One of the world’s largest fashion brands
- Young, socially-savvy target audience
Pepe Jeans and Social Marketing
15K folllowers
11K folllowers
2.3m fans
1,4K folllowers
2,3K folllowers
Brand objectives
Enable easy content
localisation
Strengthen quality control
process
Optimise cross-network
publication
Measure efficiency
Social content creation
Step #1
Content creation
✖ ✔ ✖ ✔ ✖ ✔
Social content validation
Step #2
Content validation
Social content localisation
Step #3
Content localisation
Social content scheduling
Step #4
Content scheduling
Social content publication
Step #5
Content publication
USE CASE #2 KORBEN
About Korben
Digital arm of the Beaumanoir group
Korben and Social Marketing
183k fans
1.124k followers
1.299k subs
106 subs
530k fans
5.982k followers
6.128 subs
106 subs
180k fans
1.579k followers
530k subs
0.99k subs
Korben Social Marketing needs
Better know client and
prospect bases
Increase fan engagement
Generated online leads
Share brand content with fan communities (ex: music)
Segment fan databases
Men✔25 - 35✔Paris, Lyon, Marseille✔
Push personalised content to targeted segments
Women✔25 - 35✔Paris, lyon✔
Export fan profiles to company’s CRM platform
Access to consolidated fan profiles Export to the brand CRM platform• Matching between fan data and offline data • Creation of «super fan» profiles
Targeted social ad campaigns