Policies in support of design Gisele Raulik-Murphy
DME Workshop Barcelona, 11.11.2008
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Introduction to policy
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How to make Great Britain a winner in the Olympic Games?
= How to increase the number of medals?
?
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“World Class Performance Programme”
Since 1997 (long-term investment)
£100m per year is invested in Britain's top athletes by UK Sport
both National Lottery and Government Exchequer funds
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1996 - Atlanta 2008 - Beijing1 gold medal 19 gold medals Position 36 Position 4
RESULT:
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What is policy?
The process by which governments translate their political vision into programmes and actions to deliver outcomes - desired changes in the real world.
(UK National School of Government)
What is design policy?
The process by which governments translate their political vision into programmes and actions in order to develop national design resources and encourage their effective use in the country.
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Design Centres
Exhibitions
Awards / Competitio
ns
Seminars / Conferences
Shops
Publications
Website
…
Support for SMEs
Advisory programmes Mentoring
Sector-specific programmesToolkits
Demonstration programmesIncubators
…
Education programmes (degree and postgraduate levels)
Professional training …
designers
EDUCATION
SUPP
ORT
busin
esse
sPRO
MO
TION
general publicgovernment
A design policy is implemented by programmes:
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POLICY / STRATEGY
designers
EDUCATION
SUPP
ORT
busin
esse
sPRO
MO
TION
general publicgovernment
The policy provides the vision, integration and monitoring:
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POLICY PROGRAMMES
Strategy ImplementationGovernment-led Anyone’s initiativeCannot be transferred TransferableDifferentiation Strengthening
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ResearchDesign policies and programmes of countries
in different stages of economic development
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Source: World Economic Forum, Global Competitiveness Report 2006-2007
FinlandKoreaBrazilIndia
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- Policy process
- Design policy strategy
Finland Korea Brazil India
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Policy process
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Design policy process (generic model):
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Policy process:
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Policy process:
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Policy process:
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Policy process:
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Design PolicyStrategyThey are all industrial policies.
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The most common intervention, present in most countries.
Government intervention justified on market failure or opportunities
Design policy (generic model):
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Design is not the only factor in an industrial policy
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For an industry-led design policy, exploring links with other policies is very important
Design is not the only factor in an industrial policy
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Finland
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Korea
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Brazil
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India
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SIMILAR design policy strategy
CONTRASTING policy delivery
The same strategy cannot be delivered in different countries, where there are different political, economic and social environments.
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Health Infrastructure
EducationInstitutions
Innovative products
Sophisticated processes
POLICY MATTERS
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Recognise weaknesses
On design policies:
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Recognise weaknesses
Build on strengths
Cycling Rowing Sailing
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Recognise weaknesses
Build on strengths
Identify opportunities
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Recognise weaknesses
Build on strengths
Identify opportunities
Have a vision (policy is long term impact)
“It typically takes around 8 years to reach their peak once their talent has been identified.”
(UK Sport)
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Recognise weaknesses
Build on strengths
Identify opportunities
Have a vision (policy is long term impact)
Operate with other policies
Besides the World Class Performance Programme, which invests directly in sports and athletes:- Coaching Programme- Scientific and medical support- Ensuring athletes a full-time career in sport- Identification of future talent
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Recognise weaknesses
Build on strengths
Identify opportunities
Have a vision (policy is long term impact)
Operate with other policies
Go for differentiation – competitive advantage
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and most important:Find other policy areas where design can play a role
?
because we believe that design can contribute to society and economy growth not only through products and services but also through strategic thinking.
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