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Engaging Event Volunteers through Social Media November 7, 2012
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Who are we?
Ritu Sharma
Co-Founder & Executive Director [email protected] @ritusharma1
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Eventbrite.com/npo
Brianna Haag
SF Marketing Manager [email protected] @britesf
SM4NP.org
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The Agenda Before the event: How to recruit volunteers and help them spread the word
During the event: What tools can you use to manage your event
After the event: How can you maintain and increase engagement of volunteers
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Recruiting Volunteers through Events Place for past volunteers to share their experiences Opportunity to connect prospective volunteers to the mission and the program Reason to engage with new people interested in learning about various opportunities to get involved
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Ticketing Lifecycle
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On average, fundraiser tickets go on sale 4-6 weeks before the event.
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Create your Registration Page
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3 Places You Must Post Your Event
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Create events on all major platforms
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Let Your Volunteers Be Your Evangelists
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• Encourage them to share through social media
• Prompt easy promotion through pre-written communication for email & social media
• Enable volunteers to be leaders
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1 “Share” = $6.00 in future donations + 11 views of your event page
Understand the Value of a Share
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The Agenda Before the event: How to recruit volunteers and help them spread the word
During the event: What tools can you use to manage your event
After the event: How can you maintain and increase engagement of volunteers
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Day of Event Tools Print attendee check-in list Generate name badges Check in attendees through Eventbrite’s Entry Manager iOS or Android mobile app Register attendees day-of through Eventbrite’s At The Door iPad application Pull daily and post-event reporting Allow attendees to access event information on their mobile phone (iOS or Android)
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Social Media Communication
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Give volunteers a voice during the event
• SMS
• GroupMe
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The Agenda
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Before the event: How to recruit volunteers and help them spread the word
During the event: What tools can you use to manage your event
After the event: How can you maintain and increase engagement of volunteers
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Stewardship & Retention
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• Ask volunteers to review you on VolunteerMatch.
• Ask them to opt-in to your newsletter list.
• Send info about the impact of their work.
• Make sure they know how to stay involved.
• Don’t disappear after the event!
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Recognition
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• Story telling: Capture significant volunteer moments during your event
• Recognize: Praise volunteers who rose above the call of duty
• Social media: Share these stories with your community
• Recruiting: Leverage these examples to recruit new volunteers for future events
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Questions?
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Brianna Haag
SF Marketing Manager [email protected] Eventbrite
Ritu Sharma
Co-Founder and Executive Director [email protected] Social Media for Nonprofits
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The Technology of Board Engagement December 12, 2012
h5p://learn.volunteermatch.org
Bryan Breckenridge Nonprofit Success Enabler LinkedIn
Alice Korngold CEO Korngold ConsulMng LLC