Presented BySwaraj Mishra

Journey of NOKIA

1865-Co-founded by Fredrik Idestam & Leo Mechelim.

1967-Enter into telecom industry & pulse analyzer for power plant.

1970-Launched its 1st product NOKIA DX200.

1989-Introduction of 1st Commercial GSM NOKIA 1011.

2000-NOKIA 3310, 2003-NOKIA 1100,NOKIA 6600.

2011-END of SYMBION OS TO WINDOWS.

Message before changecompany as being on a "burning platform", blaming the "war of

ecosystem“ between IOS and Android as part of Nokia's overall struggle.

Nokia's CEO Stephen Elop,2011

Then Nokia & Microsoft(CEO Steve Ballmar) announced amajor partnership between them.(feb,2011)

On 3rd September 2013, MICROSOFT announced its intent to acquire NOKIA's mobile phone.(

Product Of Lumia Launch Period O.S.

LUMIA 710,800 OCTO 2011 7

LUMIA 710 JAN 2012 7

LUMIA 920,820 NOV 2012 7

LUMIA 620 JAN 2013 8 UPGRADED TO 8.1

LUMIA 520,720,630 APRIL 2013 8 UPGRADED TO 8.1

LUMIA 925 MAY 2013 8 UPGRADED TO 8.1

LUMIA 1020 JULY 2013 8 UPGRADED TO 8.1

LUMIA 625 AUG 2013 8 UPGRADED TO 8.1

LUMIA 1320 OCT 2013 8 UPGRADED TO 8.1

LUMIA 525 NOV 2013 8 UPGRADED TO 8.1

LUMIA 930,630 JUN,MAY 2014 8.1

LUMIA 530 AUG 2014 8.1

Sales of NOKIA LUMIA 2011-2013

LIFE CYCLE OF LUMIA

Why?

Where you will post it ? Any Idea?

GET AN IDEA…

UPCOMING LAUNCHED PRODUCT FOR LINE EXTENSION

LUMIA 830 & 730

CAN YOU GUESS ??

Market Share of LUMIA SERIES

Market Growth

BCG MATRIX

Where to put Nokia Lumia Serries & Lumia

520 ?

REFERENCE-Although sales of the Lumia line had exceeded those of BLACK BERRY in the same period(last 5 quarters), Nokia still made an operating loss of €115m (m), with revenues falling 24% to €5.7bn following the second quarter of 2013.

Bibliographyhttp://www.cnet.com/news/nokia-on-the-edge-inside-an-icons-fight-for-survivalhttp://timesofindia.indiatimes.com/tech/tech-news/Nokia-slips-to-No-10-in-smartphone-market-gartner/articleshow/20045866.cmshttps://www.comscore.com/Insights/Marketrankings/comccore-reports-March-2014US-Smartphone-Subscriber-Market-Sharehttp://www.xbitlabs.com/news/mobile/display/20140728110237_Microsoft_s_Mobile_Strategy_Seem_to_Fail_Sales_of_Lumia_and_Surface_Remain_Low.htmlhttp://en.wikipedia.org/wiki/Nokia_Lumia_seriesTIMES OF INDIA 4th September 2014