JUST DO IT
NIKE
THE ADAMS FAMILY
Presents…
GROUP: THE ADAMS FAMILY
MEMBERS:
ALI HASSAAN ZIA
JASIR KAMAL
OWAIS RAFIQUE
RAKESH KUMAR
SHEHRYAR KHALID
PRESENTED TO: FAIZAN BALOCH
Introduction
• Nike Company History begins in 1958.• Started by a track runner by the name of Phil
Knight and his coach, Bill Bowerman. • Originally called Blue Ribbon Sports, but was
soon changed to Nike. • Nike accounts for 33% of the global market
share in the athletic footwear industry.
ANALYSISNIKE
Q-1 How would you define yourself?
52%
12%
15%
21%
casualsports freakoutgoinglazy
14%
7%
43%
36% moneypassionateachieving goalsothers
Q-2 What does success mean to you?
Q-3 The name that comes to your mind as “The Champion”?
27%
15%
13%
45% Cricketer
Footballer
Tennis Player
other
Q-4 Importance of fitness in life?
67%
33%
importantnot important
Q-5 Favorite sport?
40%
37%
20%
3%
CricketFootballBasketballothers
Q-6 type of footwear you prefer while playing your sports?
22%
13%
25%
40% JoggersBasketball shoesfootball studsothers
Q-7 You will bunk your class for?
46%
31%
20%
3%
SportsWill not bunkOther activitiesFriends
Q-8 Time dedicated to fitness?
78%
22%
some timeNone
Q-9 What drives you to buy footwear?
11%
46%
7%
9%
27% AdsNeedpriceBrand namequality
Q-10 How often do you buy new shoes?
36%
15%
49% monthlyoccasionallynew fashiontorn shoes
EXTRACT
• People dream about achieving their goals
• Majority of them do idealize champions
• People tend to place emphasis on fitness• Majority of our target consumers change their
footwear when it is torn
ADVERTISEMENTNIKE
Concept
• People make ideals in life and they believe them as their champions
• Success is achieving goals• To be successful you have to struggle and work
hard• People change their shoes when they are torn
VIDEO
THANK YOU!!
Recommended