The Spotify Community

Rorey Jones, Global Community ManagerTwitter: @roreyjones

April 11, 2023

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●Music for computer, mobile, tablet and home entertainment systems●20 million songs●Over 6 million subscribers●Over 24 million active users●Available in 55 markets

Hello. Spotify here.

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●Nearly 300,000 members in the Spotify community●Top super user has posted over 35,000 times●Members have submitted over 5,000 ideas●Average of 2900 posts each week

Our community activity

2009: Started our first community2011: One super user and nearly no staff participation2012: Launched the new Spotify community 2013: Launched our ambassador programToday: Nearly 50 active super users

The community’s evolution

Before the thread was replied to, it was quoted by the following sources….

What happens when you don’t engage?

Users have the power to start, lead and influence discussions

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Super Users – They’re kind of a big deal

●Over 39,000 hours spent in the community

●Posted over 60,000 times●Authored over 5,000 solutions

Social Polls

Beta testing groups

What is the future like for us?

Community ideas measured by comments, votes and views

Source: Spotify Community Lithium Data

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Use community manager intuition

Tell the whole story

Provide Anecdotes

Meet your customers