Revenue-Building Ideas
Steve ButtryArizona Newspapers Association
September 29, 2012
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Clay Shirky:
“Nothing will work,but everything might.”
Jim Brady:
“There's no silver bullet. There's just shrapnel.”
Shrapnel & dimes• Transactions• Apps• Data• Location• Mobile• Local search• Social ads
• Memberships• Selling social• Targeting• Consignment• Direct content sales• Archives• Widgets
New assumptions, approachJob to be done: Help me honor loved oneTraditional solutions: Formulaic obit by news staff, sappy obit by funeral homePrevious disruption: Legacy.comOpportunity: Commissioned multimedia life stories
Life story opportunities• Commissioned obits (journalist tells life
story, paid by family)• Flexible pricing• Obituary, website, booklet, video• Not just obits: weddings, retirements,
anniversaries, milestones• Set standards to ensure accuracy
Group exercise• Mobile service for drivers• Rethink jobs or homes verticals• Selling social media ads, services• Biz plan around mobile newsrom• Flesh out life stories plan• Other personal content• Something else?
Personal content• Births• Youth milestones• School• Graduation• College life• Military service• Weddings
• Parenthood• Divorce• Illness• Empty nesters• Retirement• Reunions• Pets
Consider• Job to be done for user? For business?• Revenue source: Who pays? How much?
How do you sell?• Content/engagement approach: Who
would use? Why? What do you do?
Group exercise• Mobile service for drivers• Rethink jobs or homes verticals• Rethink parenting services• Selling social media ads, services• Biz plan around mobile newsrom• Flesh out life stories plan• Something else?
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com• [email protected]