© Ads4Growth.2014. Confidential: Not for Distribution
Agenda
PurposeFeaturesGoogle AdWords Editor 11.0Summary
© Ads4Growth.2014. Confidential: Not for Distribution
Purpose
• A look into the new features of Google AdWords Editor
Google comes up with yet another update to its AdWords Editor which gives it a great look and feel
• Why those improvements were made
An attempt to remove certain limitations• Benefits using the new features
It further helps improve an advertiser’s working speed and eases the complexity to use the tool itself
• Future Scope
The load time still needs to be looked upon and its compatibility with various operating systems
© Ads4Growth.2014. Confidential: Not for Distribution
Features
1. New AdWords Editor Interface
2. Open Multiple Account Windows to View and Edit Side by Side
3. Improved AdWords Editor Navigation (From Tabs to List View)
4. Advanced Search Options for Filtering & Complex Searches
5. Make Bulk Changes & Select Multiple Items among Accounts
6. Download an Entire MCC Account
© Ads4Growth.2014. Confidential: Not for Distribution
Google AdWords Editor 11.0
• New AdWords Editor Interface– Toolbar to add an account, download recent changes,
check or post changes or view account statistics– Tree View to choose account, campaign or ad group– Type List View in place of Tab View– Data View for contents of the account – Edit Panel helps make edits to the row selected in Data
View
© Ads4Growth.2014. Confidential: Not for Distribution
Google AdWords Editor 11.0
• Open Multiple Account Windows– View and edit multiple accounts – Drag and drop or copy/paste from one account window into
another including MCC accounts– Open multiple windows to view different parts of the same
account at the same time
© Ads4Growth.2014. Confidential: Not for Distribution
Google AdWords Editor 11.0
• Improved AdWords Editor Navigation
– List view to ease navigation that works better
© Ads4Growth.2014. Confidential: Not for Distribution
Google AdWords Editor 11.0
• Advanced Search Options– Apply multiple search criteria– Save searches– Find, edit or remove– Build complex searches by using the Search Builder– Drop down option within the search menu icon to view and apply
filters on the basis of various pre-defined search criteria
© Ads4Growth.2014. Confidential: Not for Distribution
Google AdWords Editor 11.0
• Make Bulk Changes & Select Multiple Items among Accounts– Use multi-select– Copy and paste items into multiple campaigns and ad groups
• Download an Entire MCC Account– Download and manage entire MCC accounts– Download several accounts simultaneously