© GSMA2015
Programme Update
Network 2020 Programme ‘Green Button Promise’
Non-confidential© GSM Association2015All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
© GSMA20152
Agenda
Welcome and Introductions – David Pringle, Webinar Moderator Network 2020 and the Green Button Promise:
– Opportunities and challenges for the industry– The importance of mobile All-IP communicationsHenry Calvert, Senior Director, Network 2020, GSMA
DT TitleKobus Smit, GSMA Chair of IP Comms & Head of Voice & Messaging at Deutsche Telekom
Converged Communications:• Redefine the basic telecommunication servicesDr Peng, Deputy Director of Department of Service Technology ofChina Mobile Research Institute.
Question & Answers - David Pringle, Webinar Moderator
© GSMA20153
Henry Calvert – Senior Director, Network 2020
The Network 2020 Programme and the ‘Green Button Promise’
Non-confidential© GSM Association2015All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
Network 2020 Programme
© GSMA20154
IP Communications services• Voice• Messaging• Video
BUILDING BLOCKS OF THE NETWORK OF THE FUTURE
Approved areas – Prioritization for 2014
Further areas to explore – Prioritization for 2015
Focus on unlocking revenues growth
opportunities
Customer Relevance
Focus on building more
efficient networks
/reduce capital intensity
Network Economics
Traffic management
(QoS)
Self –Optimisation
Virtualisation
IP Services
Technology
SecurityNetwork
2020
GSMA Network 2020 programme –Building the network of the future
Source : GSMA Strategy
• Definition and charging• Business models• Interconnect over IPX
© GSMA20155
Programme leadership is evaluated each financial year.Currently, 12 operators are leading Network 2020
Participating operators
With a further 8 operators participating providing resources to define therequirements and operating guidelines
LEADINGoperators
Source : GSMA Network 2020
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Problem statement: How can telecom operators extendtheir services into advanced communications space?
Voice
SMS/MMS
Source : GSMA Network 2020
Responding to the expectations of digital consumers
Bringing differential value to customers
Leveraging the technological evolution of networks
Increasing theprofitability tocompete
© GSMA2015
Enriches the functionality of the interoperable and native communication services: voice, messaging and video (“Green Button”)
Extends the service availability/ connectivity to WiFi* to provide a seamless fixed/mobile service
Defines a single/dual coherent IP Communications stack for the industry/OEMs, integrating VoLTE, Video calls over LTE and RCS standards
‘Green Button Promise’communication services
Basic services, converging natively, enrich the corecalling services.
* And to 3G for Video Call7
In Call RCS Video
Video callsover LTE
RCSMessaging
Incremental functionality (from SMS/MMS)
Extension to WiFi
Incremental Functionality
Voice to video session evolution
Video Chat
Incremental functionalityExtension to WiFi and 3G
VoLTE
Device APIs
RCS VoiceIncremental Functionality
Extension to WiFi
© GSMA20158
Success of IP Communications is dependenton 2 Key Factors
Interoperability Scale Interconnection
Conversational Calling (VoLTE + VoWiFi)Enriched by Rich Communication Services (RCS)Common and native in Network and Device
Unilateral networklaunchesVoLTE first followed by RCSDevice PenetrationOpen Market Devices with native IP Communication Services
National International Roaming
Device and Network APIs
© GSMA20159
Delivering on Interoperability
Interconnection & Roaming
Open Market Device Interoperability
Service levelinteroperability
Operator 1 Operator 2
Source : GSMA Network 2020
Device Portability
Accreditation Framework for Networks and Devices / Clients
© GSMA201510
The overall All-IP ecosystem is building momentum
© GSMA201511
GSMA has a role in supporting operators and the ecosystem in delivering interoperable IP services
Service CreationImplementation
and Interoperability
Interconnection Ecosystem
Requirements
Roadmaps
ServiceDescriptions
IssuesRegister
Test Cases
Accreditation /Conformance
Guidelines
Charging Principles
Collaboration
Scale
Time to Market
Reach
Guidelines
Document Discovery @ http://www.gsma.com/network2020
Source : GSMA Network 2020
© GSMA201512
Looking Forward
Interoperability Scale4G
Evolution toward 5G
• Traffic Management (QoS)
• Standardisation of VoWiFi & WebRTC in IP Communications Services
• Network & DeviceAPIsto further opportunities
• Native IP Communication Devices for Open Market
• Accelerate Interconnects; Nationally, Internationally and Roaming
• Heterogeneous Networks
• Network Virtualisation• Mobile Edge Computing• 5G Definition
Call & Message 2.0
Evolving operator communications for the digital age.
Kobus SmitGSMA Chair of IP Comms & Head of Voice & Messaging atDeutscheTelekomAGFebruary 2015
Contents
Part 1 MotivationPart 2 DefinitionPart 3 Implementation
Development of China Mobile’s SMS/MMS Services
Mobile News by CMCC
2005
SMS in Chinese SP SMS&MMSby CMCC
1995 2002
CMCC SMS Delivery Quantity(piece)
2001
40.4B6.075B
2002
681.2B
2009 2010
711B
2011
736.1B
2012
744.5B
2013
734.1B
UX of operators’ Communications Services not been Improved for 10+ years
SMS: text, ≤70 Chinese characters
Call: voice is ok, video?
OTT Re-imagining Messaging/Communications
Voice CallSMS, ≤70 Chinese characters
Pictures
Voice Message
Real-time Video
Group Chat
Official Accounts
QR Code
Social CirclesOnline Self-service
Geo-LOC
SNS
OTT services have become the de facto standard of messaging
Global OTT messaging services => 1B users in < 5 years
WhatsApp (USA), 4+ years MAUs=400MM, Messages / Day = 50B
WeChat (China), 4+ yearsMAUs=355MM (440MM by Jan 2015)
Line (Japan), 2+ yearsMAUs=280MM , Messages / Day = 10B
Kakao Talk (Korea), 3+ years Messages / Day = 5.2B
Source: Publicly disclosed company data for 2013,KPCB.
Contents
Part 1 MotivationPart 2 DefinitionPart 3 Implementation
Converged Communications:New Call, New message, New Contacts
Improvement of call qualityand experience centered inVoLTE
Based on RCS, seamless convergence of different media and message formats, integration with traditional SMS/MMS
New social service and public information service based on phone number
New Call New Message New Contacts
ECIP(Enhance of CallingInformation Presentation)
Enhanced Multi-party Voice & Video Calls(VoLTE & VoWiFi)
Content Share
New call: Enriched Experience for Calls
New Message: Converged Rich Media Messaging Service and Compatible with SMS/MMS
1
2
Enhancement• IP Based More than 140 bytes, lower cost
• Rich Content Emoticon, vCard, Geo-LOC
• Real Multimedia Audio, video of various types
• Real Social Phone number, security, group, blacklist
Inheritance• Interworking with 2/3G
• Cross operator interworking via IM/SMS/MMS
3 Extension• Official Accounts Service
• Msg interaction
• Light Weighted App
• Connect Any Things
• Home equipments
• Machine devices
Official Accounts:Evolution for Vertical Information Service
v
Message Interaction• Text messages
• Picture/voice/video messages
• Mixed graphics and texts
• Geo-LOC, e-card, etc.
RCS XML
Web appHTML
5 CSS JavaScri pt
Web View
Light weighted Web APPInteractive menu
• Simulating sending messages
• Visiting URLs
• Visiting other light weighted APP
New Contacts:from Communication to Information and Service
Cloud address book• Contacts’ backup, restored and synchronized with cloud
• Possibility of analysis of subscribers’ social network
From dialing portal to information and service portal• Every information source can be a contact, such as groups, official accounts,
online self-service, sensors, IOT
• “Online yellow pages” function helps to search for contacts from Internet
Integrated practical functions• Add contacts easily by scanning two-dimension code
• One SIM card can own multiple numbers to contact with different
groups , etc.
1
2
3
RCS Profiles of CMCC and Customized Services
Standardized Functions Non-standardized Functions
New Call
• Basic voice and video call• Multi-party call• Messaging during a call
• ECIP• VoWiFi
New Message
• 1-1 multimedia message• Group chat• 1-M messaging• Message forward• File transfer
• Official accounts• Group management• Cloud storage• File share through cloud• Burn after reading• Sticker shop
NewContacts
• Profile• Blacklist• Network Address Book
• Online self-service• QR code card• prefix number deleting• Social circles• One SIM with multiple numbers
Vision: from Entrance to Capability to Platform
Convergence
Open
Communication
Life
Entertainment
Commerce
Converged Communication
• Improving user experience ofmessaging/communications services
• Keeping subscribers stay with the entrance and leading data traffic to operators’ services
• Providing platform supportingbackcharging
• Opening capabilities to third-parties to achieve win-win cooperation
Home
A Realization of the GSMA’s Green Button Promise
Contents
Part 1 MotivationPart 2 DefinitionPart 3 Implementation
Terminal:Native Support is the Key of RCS’s Success
APPSupplemental to
native implementation
• Upgrade of basic telecommunicationservices
• Compatible with 2/3G services
• New functions to be globally standardized
NativeMain direction
Native entrance, better user experience and larger user scale
• Supporting VoWiFi, new messageand new contact
• Launcher mode alike native
• Downloadable app available on any type of terminals
Terminal Development have gotten Great Support from Our Partners
4Chipset
manufactures
Major
Handset vendors
2015
Terminal:How We Cooperate with Handset Manufactures
CMCC Manufactures
Product Testing
Product Definition &
Specification
Non-Standard Functions
Development
Standard Functions
Development
Product Integration
Leading Products
&Turn-key solutions
Publishing business plan and marketing strategy of terminal as earlyaspossible
1
2
3 Working closely with leading products & turn-key solution manufactures
•PD & spec review together
• Iterative development & continuous integration
• Delivering every two weeks
• Joint testing
Implementing non-standardized functions by CMCC to getconsistent user experience & interoperability
Terminal:Feature Development Cooperation
Implemented by handset manufactures Implemented by CMCC (providing SDKs)
New Call
• Basic voice and video call• Multi-party call• Messaging during a call
• ECIP• VoWiFi
New Message
• 1-1 multimedia message• Group chat• Group management• 1-M messaging• Message forward• File transfer
• Official accounts• Cloud storage• File share through cloud• Sticker shop
New Contacts
• Blacklist• prefix number deleting
• Profile• Network Address Book• Online self-service• QR code card• Social circles
Non-standardized VASStandardized basic services
Network:Centralized RCS Platform Supporting LTE and WiFi Access
VoLTE SBC
New Call New Message New Message New Call
PS domain WiFi WiFi
RCS standardized UNI
Province A
HSS
CSCF
VoLTE SBC
Province B
HSS
CSCF
PS domain
RCS PlatformConnection
Control
Authentication
Access control
UE A UE B
Interconnection Architecture Solution : via IPX
• In-direct connection via the IPX agent;• Domestic interconnection gateway :
Transformation from CPM to standard SIMPLE (IR.90)
• International interconnection gateway : Providing standard NNI (IR.90) for the testing services.
CMCCUsers
Orange/TelcelUsers
StandardNNI of SIMPLE
(IR.90)
Standard NNI of SIMPLE (IR.90)
RCS-eSIMPLE
Converged Communication
Network
UNI
UNI
I-SBC
I-SBCDomestic
interconnection gateway
DNS Database (Enum)
IPX agent
IPX agent
Interconnection Process
Test Scope
Test network topology
Intercon-nection gateway
Test cases
Resources requirements
Network configurati-on
Test execution
Testingreportsanalysis
Show on MWC 2015
Plan for Phase 2
Orange ✔ ✔ ✔ ✔ ✔ 60%
Vodafone ✔ X ✔ ✔ 70%
Telcel ✔ ✔ ✔ ✔ 50% 50%
Phase 1• OMA CPM and OMA SIMPLE interworking validation: Basic functions test
1
2 Phase 2• Include more comprehensive test cases into the trial• Invite more RCS operators/IPX carriers/RCS Hub providers into the trial• Evaluate different RCS interconnect models, including IPX and RCS Hub• Prepare commercial RCS interconnection• Vodafone (direct connection will be ready by early of March) and will participate in phase 2
Launch Plan
VoLTE Field Trial
2013Q4 2014Q2 2015Q1 2015Q2
RCS Field TrialCommercial
LaunchRCS End-to-End Test
20142015
Converged Communications’ Success Relies on the Co-efforts from Industry
Chipset Terminal Platform Operator
• Common understanding and common requirements• Core functions of Converged Communication natively
supported in terminals• End to end RCS compliant, easy to extend new features• Large scale deployment
3rd partyapplication
Interconnection Test Scope and Test Cases
Services Orange/Telcal(based on RCS-5.1 SIMPLE)
SIMPLE session SIMPLE ad-hoc group session
Standards CMCC Converged Communication(based
on RCS 5.1 CPM)CPM standalone message CPM ad-hoc group session
CPM file transfer based on MSRP SIMPLE file transfer based on MSRP
1-1 chat Group chatFile transfer (1-1 Chat)
ence and capability discovery Options based Options based
Orange
Vodafone Telcel México
mandatory optional
mandatory optional mandatory optional
Capability Discovery 8 0 8 0 6 0
1-1 messaging(pager mode) 4 0 2 0 2 0
1-1 messaging(large message mode) 4 0 2 0 2 0
1-1 messaging IMDN 4 0 4 0 4 0
Group sending 2 0 2 0 2 0
MSRP based FT 12 0 10 3 12 0
Group chat 0 8 0 7 0 11
Test Cases
1 Test Scope
2
File TransferPictureVoiceVideo
Pres
EmoticonvCard
Out of the scope of the GSMA test specifications