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Successful CampaignsBrief overview of campaign planning, execution and results
2Successful Campaigns
NetBenefit identified a great position to kick start a thought leadership PCI campaign. In 2011 very little was known about the PCI process. As a merchant we had experience of the 12 step process and knowledge from a hosting perspective.
PCI education marketing campaign:
1. Whitepapers2. Leading Industry Partnerships 3. Thought leadership event series 4. Videos
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4Industry Experts & Peer to Peer networks
5Industry Experts & Peer to Peer networks
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7
Write Here the Title
Subtitle hereBecause companies are legal persons, they also
may associate
Write Here the Title
Subtitle hereBecause companies are legal persons, they also
may associate
8
Write Here the Title
Subtitle hereBecause companies are legal persons, they also
may associate
Write Here the Title
Subtitle hereBecause companies are legal persons, they also
may associate
9Minimum Budget - Maximum Impact
DESIGNATE A MEDIA SPOT IN THE OFFICE
CAPTURE A SHORT 1-3 MINUTE VIDEO BLOG AIMED AT THE RELEVANT PERSONA
LIGHTS
SEND LINKEDIN INVITES TO ATTEND WEBINAR, EVENT OR WHITEPAPER DOWNLOAD
ACTION
CAMERA
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Respond to a vulnerability, product release or compliance debate in real-time,
A clear display of certifications and awards within the office,
Awards and certifications
Creating an opportunity to prompt debate within target groups online,
Recognition & Response
Enhancing the sales team presence in the industry sector,
Event / Whitepapers
Very quick and easy way to help drive organic SEO
SEO and PPC
Association of Industry speakers helps raise brand profile/awareness
Thought leader content
VIP Partnership Lounge
Discuss topics in real-time
11VIP Partnership Lounge
Knowledge bank
Loyalty schemeReducing payment terms, adding staging environment, creating focused training event is an example of ways we offered a loyalty scheme
Aimed at the top clients we want to grow accounts with, or who influence or recommend us to other companies
Exclusive members
AdvocatorsMany individuals move
companies we liaise with them at their new company with the
same VIP offering
We offered this loyalty scheme to customers based on enabling
us to grow opportunities with the business or recommendations
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13VIP Lady Gaga Campaign
Email campaign
Demonstration of technology and product
VIP Referral campaign
Brand association and endorsement
14VIP Lady Gaga Campaign
Video campaign
Demonstration of technology and product
VIP Referral campaign
Brand association and endorsement
15VIP Lady Gaga Campaign
Video campaign
Demonstration of technology and product
VIP Referral campaign
Brand association and endorsement
16VIP Campaign Integration
Integration with other campaigns and events
17VIP Campaign Integration
18VIP Campaign Integration
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Thank you
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