Adapted from Blogs And the Net Generation
An Overview of the Net Gen Norms
• The net generation’s relationship with media and technology is fundamentally different. This difference affects them as …
Workers
Consumers
Decision Makers
Learners
The 8 Net Gen Norms
Norms 1 and 2:They value …
FREEDOM and CUSTOMIZATION
“Learning for them should take place where and when they want.” (p.77)
Norm 3:They SCRUTINISE
They have to … “Scan, navigate, analyse whether information is pertinent, useful, relevant, and meaningful.” (p.111)
Norms 4:They care about
honesty and INTEGRITY
“However, statistically more than 50% of
Net Geners have downloaded illegal material
, but do not see this as illegal or justify it
some other way.”
Norms 5: They COLLABORATEThey are natural collaborators and "..want to work hand-in-hand with companies to create better goods and services" (pg 89)
Norm 6:They expect to be …
ENTERTAINED
"This generation brings a playful
mentality to work...and has been
bred on interactive experiences." (p.35)
Norm 7:They need SPEED
“They are accustomed to instant feedback and instant response through
video games and Google, ” (p.93)
Norm 8:They want the
opportunity to INVOVATE“They want the workplace
(or classroom) to be innovative
and creative.” (p.96)
Photo Credits
• Texting photo by Nesster on Flickr• Working photo by Knebworth Chap on Flickr• One Laptop photo by One Laptop Per Child on Flickr• Wearable Computer by Erik Charlton on Flickr• Scrutiny photo by !borghetti on Flickr• CD collection by Furldman on Flickr• Collaboration pic by lumazart on Flickr• Club Penguin Pic by dinoboy on Flickr• Speed pic by atzu on Flickr• Innovation pic by Natashalatrasha on Flickr