04/09/2312-29-2009 Nestle flavored milk
Nestle Flavored Milk
04/09/2312-29-2009
Group Members
Jabran UmerMuhammad Abdul RehmanMuhammad Faisal Ashraf
Syed Uzair AminMuhammad Adil
04/09/2312-29-2009
NESTLE FLAVORED MILK
IntroductionSince Henri Nestlé developed the first milk
food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.
04/09/2312-29-2009
Situation Analysis
Current state The milk market in Pakistan is efficient. Milk is considered a good and essential part of food in our culture; especially for children who are in growing and grooming stage.
StrategyWe have a brand name and a good distribution channel, both of these will be helpful in launching our new product we will enter in the market of flavored milk with a target class and advertise our product in order to bring awareness in the consumers mind. Target Market
Our target market is the Pakistani market and we will launch it in all major cities of Pakistan
04/09/2312-29-2009
Industry Analysis
Pakistan ranks 7th among milk producing countries, with an estimated 21 billion liters of milk produced annually.
Presently in Pakistan only about 3 percent of milk produced is processed, about 57.5 percent is supplied to urban areas in raw form in most unhygienic conditions causing real health hazards
Currently dairy companies are offering different categories of milk like processed milk, powdered milk and flavored milk.
04/09/2312-29-2009
The main distribution channel is
Supplier
Manufacturers(Milk processing companies)
Distributors
Wholesalers
Retailers Customer
04/09/2312-29-2009
Promotion and advertisement
1) Electronic Media
• Television• Radio• Internet
2) Print Media
• News paper• Banner Advertisements
3) Direct Marketing• Door to door marketing campaign; To introduce and create awareness among the mothers about our new product• Arranging special programs at Schools and public parks. The children are our main focus so to inform and attract them
04/09/2312-29-2009
Major competitors
1)Shakarganj Food Products Limited (Oolala flavored milk)
2)Nurpur Foods
3)YaaZoo (Imported)
04/09/2312-29-2009
Substitute Products and Competing Products
Substitute • Soft Drinks
• Energy Drinks• Juices
Competing• Oolala!
• Nurpur Flavored Milk• Yaazoo!
04/09/2312-29-2009
S.W.O.T Analysis
Strength Strength that Nestle has is that they are low cost operators. This allows them to not only beat the competition by producing low cost products, but by also edging ahead with low operating costs. Another strength is that they have is their brand recognition. WeaknessesDue to foreign origin company some religious extremist avoid to buy the NESTLE products.
Threats Product is known to customers. Our competitors have already offered this product into the market and have captured good market share.Opportunities:
One opportunity that Nestle has is that health-based products are becoming more popular in the world, including in the Pakistan. Consumers are becoming more health conscious, and realize that living longer isn’t only by luck and genetics.
04/09/2312-29-2009
Target Market Analysis
Target ClassUpper and middle class
ConsumerChildren
04/09/2312-29-2009
Analysis of marketing mix variable
PriceCompetitive price
Market penetration
Product Desired product for our customers
Well known brand name
Awareness Strong advertisement to get the attention of the consumer
DistributionStrong distribution channel
04/09/2312-29-2009
Five year marketing plan
Category
2009 2010 2011 2012 2013
Advertisement
High advertisement
Persuading Reminder Reminder Reminder
Promotion
Organizing and sponsoring different
events
Special offers
Value addition
- Promote in all areas of Pakistan
Placement
Place in five different cities with strong distribution
Bringing more areas under coverage
Same as previous year
- Targeting Urban and rural areas
Product
Introducing new flavor
- - -
04/09/2312-29-2009
Thank you