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Strategic Planning
Drew TulchinUpSpring
(Formerly Social Enterprise Associates)
June 16, 2016
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Webinar Logistics
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How To Interact During The Presentation
Use the raised hand tool at the top of the screen to select: Raise Hand, Agree, Disagree, Step Away, and other options.
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How to Chat During the Presentation
To send a message to everyone, simply type your message in the chat pod and hit enter or click the send icon.
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Introduction
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Course Description
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Training Objectives
1. Learn about strategic plans and planning2. Explore different planning tools3. Understand the components of strategic plans4. Voice from the Field Native American strategic
planning examples
Have fun! Please ask questions at any time
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Poll Question #1:
Where are you from?
What organization(s) do you represent?
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Network of seasoned consultants for impact investment and development helping businesses, organizations, foundations and governments "Do well by doing good."• Certified HubZone Small Business• ‘B Corporation’ in 2010, the first in New
Mexico• Honors:
2015, ‘14 & ‘11 “One of the Best for the World” One of 119 companies from 20 countries2012 Honoree NM Sustainable Business of the Year
UpSpring Associates Consulting FirmFormerly Social Enterprise Associates www.upspringassociates.com
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Drew Tulchin, MBA, Managing Partner• 16 years experience building start-ups and growing
organizations. Specializing in the 'triple bottom line,' his focus is market driven business success that generates social, community, and environmental value
• Consulting experience with numerous Native American Tribes and in 40+ countries from A (Afghanistan) to Z (Zambia)
• Recent capital raises: Ohkay Owingeh Housing Authority in NM, US MFI from the U.S. Dept. of Treasury, Koolkids in Vietnam, Solar and Energy Loan Fund (SELF) in Florida, and Sea2Table in NY
• 100+ strategic and business plans• 100+ publications and presentations on these topics
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Consulting Examples, Native Clients
Ohkay Owingeh Housing Authority Confederated Tribes
of Warm Springs, Museum at Warm Springs, Oregon
Shoshone-Bannock Tribes, Fort Hall Reservation, Idaho
Native Learning Center, Hollywood, FL
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Consulting Examples, Other Clients
Breath of My Heart Birthplace
UNICEF NM Land Conservancy
Questa Economic Development Fund
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Question #2:
Rate your experience with strategic & business plans from Low (1) to High (5)
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Introduction to Strategic Plans
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What is a Strategic Plan?Roadmap describing how organization should execute chosen strategy
Defines resource allocation to achieve organization’s goals:
• Capital• People• Time
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Problem to Solve
Planning in Indian Country must consider:
• Community integration• Limited access to resources• Financial constraints• Embrace cultural / spiritual
values
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How it Works
MISSION
Goals
Desired Outcomes
Strategy planMeasurements & Targets
Results
1 “Where do we
want to go?”
2 “How do we get there?”
4 “How did we
do?”
5 “How can we
improve?”
3 “How do we measure success?”
Source: www.managementguru.net
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Our Focus Today
MISSION
Goals
Desired Outcomes
Strategy planMeasurements & Targets
1 “Where do we want to
go?”
2 “How do we get there?”
3 “How do we measure success?”
Source: www.managementguru.net
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Value of Strategic Planning• Focus resources toward common goals• Enable continuity throughout operations• Develop board-staff relations
Focus
• Assess organization compared to competition
• Understand your place in ecosystem• Potential partnerships
Competitive Advantage
• Financial needs• Actions• Stay on track – time, money
Prioritize
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Relevance to Indian Country
Focus
Competitive Advantage
Prioritize• Determine what values and goals are important• Focus strategy on most effective programs
e.g. restoring existing homes vs. new home construction
• Rally organization & community around common goals
1. Economic2. Social / Community3. Environmental4. Spiritual
• Optimize strategy to improve chances of funding projects
• Create enduring communities• Develop leadership role – inspire other tribal
initiatives
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Poll Question #3:
Have you made or used a strategic plan before? Yes, No, Kinda, Maybe
If yes, what period of time (in years)
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Strategic Plan Components
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Strategic Plan Components
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• Reason for Strategic Plan• Mission Statement• Vision
o Forward lookingo Change oriented
• Long-Term Strategic Objectives
Vision
o Economic
o Spiritual
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• Competitive Advantagee.g. unique resources
• Stakeholder ProfileCommunity membersCustomers / ClientsDecision makers
• SWOT Analysis• Landscaping: ‘eco-system’
Positioning
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• Strategies (WHAT)
• Short-term Priorities (WHEN, WHO)
• Action Items/Plans (HOW)
Actions
Photo: Santa Fe University of Art & Design Chair of the Film Dept.Director/Prod. Chris Eyre
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• Methodology • Content• Format: i.e. Scorecard
Evaluation
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Strategic Planning Tools
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BackgroundStrategy planning uses a number of outcomes…
…which can be derived using various tools
Target metrics
Prioritization of actions
Resource allocation
1. Internal assessment
2. PESTLE analysis
3. SWOT analysis
4. Theory of Change
5. Comparative analysis
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Background…which can be derived using various tools
1. Internal assessment
2. PESTLE analysis
3. SWOT analysis
4. Theory of Change
5. Comparative analysis
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BackgroundStrategy planning uses a number of outcomes…
…which can be derived using various tools
Target metrics
Prioritization of actions
Resource allocation
1. Internal assessment
2. PESTLE analysis
3. SWOT analysis
4. Theory of Change
5. Comparative analysis
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BackgroundStrategy planning uses a number of outcomes…
…which can be derived using various tools
Target metrics
Prioritization of actions
Resource allocation
1. Internal assessment
2. PESTLE analysis
3. SWOT analysis
4. Theory of Change
5. Comparative analysis
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1. Internal AssessmentAnswer these questions:
• How well are customer needs being met?
• How is employee morale?
• Is financial performance where it should be?
• Can operations be improved?
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1. Internal Assessment
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2. PESTLE Analysis
“PESTLE” is a mnemonic for evaluating a company’s external
environment
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2. PESTLE AnalysisPolitical
Economic
Social
Technological
Legal
Environmental
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3. SWOT Analysis
“SWOT” is a mnemonic for assessing Strengths, Weaknesses,
Opportunities and Threats
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3. SWOT Analysis
Strengths Weaknesses
Opportunities Threats
Inte
rnal
Exte
rnal
Helpful Harmful
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4. Theory of Change
• “Theory of Change” is a causal pathway that achieves one or a set of outcomes
• A specific, measurable description of a change
• Forms the basis for strategic planning
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4. Theory of Change
Inputs
Activities
Outputs
Outcom
es
Impact
Mission
Evaluation
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5. Comparative Analysis
• Comparative analysis involves evaluating the costs and benefits of two or more strategic options
• Evaluates both qualitative and quantitative features
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5. Comparative Analysis
Quantitative
Qualitative
Strategic Option 1
Strategic Option 2
Cost(s)
Benefit(s)
Cons
Pros
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Poll Question #4:
Which stakeholders do you include in your planning process?
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Important Steps in Developing Strategic Plans
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Strategic Planning Process
Internal stakeholdersCustomersCompetitorsIndustryCompany performance
SWOT analysisOther analysesStrategic questions
Stakeholder buy-in of input data & SWOT
Define goals to address SWOTShort term & Long term strategiesOperational plans
Stakeholder review
GoalsStrategies
Adjust as necessary
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Input Tools for the Process
Internal assessmentPESTLE
Internal assessmentSWOTPESTLE
Theory of ChangeInternal assessment
Theory of ChangeSWOTPESTLEInternal AssessmentComparative analysis
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Strategic Planning for Housing
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Cha Piyeh Inc.Part of Ohkay Owingeh Housing Authority
• Youth credit• Home refinancing• Housing rehabilitation• Alternative to Payday loans• Financial ed / credit build
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Source: Four Bands Community Fund
Cha Piyeh means Lending Money in Tewa. It is a Native certified CDFI established in 2009 by the tribe and the Ohkay Owingeh Housing Authority.
Provides affordable loan products, financial education, home ownership counseling to enhance its community and the lives of the 3,500 Ohkay Owingeh tribal members, its target market and their families who live on the reservation.
Cha Piyeh, Inc. Mission Statement
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Cha Piyeh, Inc. Overview
Founded: 2009www.ohkayowingehhousingauthority.org/cdfi.php
Product Loan size ($)Youth Credit $500 - $2,500
Home Rehab, Refi >$5,000
Home Mortgages >$25,000
Signature $500 - $3,000
Financial education, counseling and support
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Cha Piyeh, Inc. Loan Portfolio
Product NumberSignature 79
Youth Credit Opportunity 2Housing Refinance & Rehabilitation 9
Mortgages Coming Soon
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Cha Piyeh, Inc. Strategic Planning
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Strategic Plan Measurements
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• Clear, specific action• Measurable result• Timeline (start and completion
dates)• Resources required• Responsibility
Measurable Actions
Source: 4Good Webinar, Strategic Planning Part 3
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Source: 4Good Webinar, Strategic Planning Part 3
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Source: 4Good Webinar, Strategic Planning Part 3
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Source: 4Good Webinar, Strategic Planning Part 3
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Source: 4Good Webinar, Strategic Planning Part 3
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Source: 4Good Webinar, Strategic Planning Part 3
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Source: 4Good Webinar, Strategic Planning Part 3
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• Identify what matters most• Find meaningful measures to get at
these issues• Mandate staff to set and manage metrics• Share your reporting broadly• Be clear that metrics will drive decisions
Creating Metrics Culture
Source: 4Good Webinar, Strategic Planning Part 3
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Successful Strategic Plans
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Resources1. CDFI Fund - Native Initiatives Strategic Plan:
www.cdfifund.gov/Documents/Native American Strategic Plan.pdf
2. NM Indian Affairs Dep. Strategic Plan 2017: www.NewMexicoIndianAffairsDepartment-StrategicPlanFY2017.pdf
3. 10 Keys for Strategic Planning: http://tccgrp.com/pubs/ten_keys_ten_years.php
4. US Department of Housing and Urban Development: http://portal.hud.gov/hudportal/documents/huddoc?id=hudstrategicplan2014-2018.pdf
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Questions?Answers?
Drew TulchinUpspring (formerly Social Enterprise
Associates)Upspringassociates.com
Thank you!