3/6/2008 MyBusinessPlans.com - CONFIDENTIAL 1
MyBusinessPlans.comHelping Small Business Succeed
Overview of our Business Plan Development Approach
Caroline and Mike Kenny
3/6/2008 MyBusinessPlans.com - CONFIDENTIAL 2
About MyBusinessPlans.ComA Division of Kenny Consulting Inc
Principals are Caroline and Mike Kenny– Advising Small Business in Business Development for over 20 years
MyBusinessPlans.com launched in 2004– Rapid Growth CAGR >30% per year– Excellent levels of customer satisfaction – multiple referrals
Other Business Owned by Kenny Consulting Inc– KCI Business Finance – Offering a broad range of business loans, – Business Brokerage – Coming soon
We Know what it Takes to Grow a Successful Business
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Why Choose MyBusinessPlans.com
Trust
Your success is our number one
priority
we value our integrity
Customer Service
Referrals are the centerpiece of our marketing strategy
Our clients generate
substantial business for us
Custom Approach
We never use generic templates
Captures what is unique about your
business
We Do Not Outsource
Caroline and Mike will work on your
project
You won’t be working with a
consultant who is paid a fraction of the fee you are
paying
Experience
Advising small business for over
20 years
We are entrepreneurs too!
The Safe Choice For What Is The most Important Step Towards Your Business Objectives
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Why Every Business Needs a Plan
A Road Map to Success •From basic concept to a successful business strategy
•Covers all aspects of the business
•Lays out a three year financial forecast
Learn about Your Industry and Market•Future trends, •What motivates your target demographic to purchase
•Align your marketing material appropriately
Gain Control of Your Business From Day One•Understand forces that will impact your business
•Understand how you will manage these issues
Develop strategies to drive Business excellence •Marketing, Sales, Operations, Finance
•Long Term HR Development
A Well Developed Business Plan Provides a Competitive Edge in a Though Business Environment
Characteristics Of a Successful Business Plan
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•Concept is easy to understand – Reader can easily visualize it working in the market place
•Potential problems along with solutions are identified Presents a Well Thought Out Concept
•To the point, no waffle – The professional reading your business plan is busy and doesn’t have time to read pages of pros
•Key aspects of the business are called outContains Clear and Concise Writing
•Follows an easy to understand sequence i.e. you should explain how you plan to market your product before you cover your sales strategyHas a Logical Structure
•Management’s qualifications and experience are explained in detail•Where a gap in the management skill profile exists an explanation on how this will be closed using external resources is included
Illustrates Management’s Ability to Make the Business a Success
•Financial projections are consistent with industry norms and reflect the fact that it will take some time to reach profitability
•Strategies to improve profitability are clearly spelled outFinancial Projections are Realistic
•Bankers need to be convinced that loans can be repaid, investors need to understand their potential returns
•You need to clearly understand how you are going to get thereShows Profitability, Adequate Cash-flow and Acceptable ROI
We Incorporate these Characteristics into Our Business Plans
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These Key Factors Drive Our Approach to Business Planning
Factors of a Successful Business Life Cycle
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Our Meticulous 6 Step Approach
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Step 1 The Questionnaire 1. Gather information 2. Identify Gaps
Step 2 Lay out the Basic Concept 1. What is the product or service 2. What Niche are we targeting
Step 3 Gather Data to Support Concept Feasibility1. Knowledge drives better decisions 2. Data comes from expert databases
Step 4 Refine the Concept Adapt based on learning from data
Step 5 Outline the specifics of Your Plan Who, What, When, How, Where
Step 6 Put Plan In Compelling Form It Must make a positive impact in the first five minutes
Components of Our Business Plan
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Business Plan
Company Overview
Industry Analysis &
Trends
Target Market
Competition
Strategic Position &
Risk Assessment
Marketing Plan & Sales
Strategy
Operations
Technology Plan
Management and
Organization
Development Milestones
Exit Plan
The Financials
The Appendix
The Executive Summary
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Week One Client Completes Questionnaire• One hour teleconference is held to review, research and data gathering begins
Week Two Research and Data Gathering is concluded• Concept is refined based on learning’s from data
• Work begins on financial projections
Week Three First Draft Financial Projections are Presented• One hour teleconference is held to review
• Assumptions explained, modifications identified
Week Four and Five Complete Plan is Documented• One hour teleconference is held to review
• Assumptions explained, modifications identified
Approximate Timeline
Plans can be Completed in as Little as Five Days – We Work at Your Pace
End Result
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You
Us
A Compelling Business Plan• Exceeds, SBA, Bank and
Investor Requirements• Serves as an Excellent
Operating Tool • Provides a Competitive Edge
Summary
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Experienced Business Plan Writers
All work done in-house with 100% of the fee going to the consultant writing your plan
We put your satisfaction first – referral business is the centerpiece of our marketing strategy
Every plan is custom written from scratch
Meticulous Six Step Approach based on our years of experience
Delivered in Compelling Form
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Questions?
Contact Caroline or Mike 1-866-335-3669
www.MyBusinessPlans.com