•
•
•
•
•
EXAMPLE TARGET EXAMPLE TARGET EXAMPLE TARGET EXAMPLE TARGET
9
12
Existing Viewers of Program Light Viewers of the Network and
Democrats
Source: Rentrak13
14Source: Rentrak
15
16Source: Rentrak
17
non-exposed HHs exposed HHs
18
)
19
20
TARGET – 7,686,274
MATCHED
ADDRESSABLE HHS
21
22
23
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