The Future of Mobile
Dan Silivestru
@confusement
Trends in Mobile
Dan Silivestru
@confusement
Mobile is…
Dan Silivestru
@confusement
YOU!
Before we start!!!
So I says to her… I says…
Mobile is going to be huge!
Let’s talk about mobile!
Perspective
• Over Christmas 2012
– Over 17 Million device activations per day
– 20 million apps downloaded per hour
– Over 1.7 billion app downloads over the holidays
• $18 Billion in App Generated Revenue
• Mostly from micro transactions (less then 25 cents)
OMG that IS huge!
Rovio Case study (kinda)
• Angry Birds
• Over $70 Million value
• “over night” success
• Actually…
– 51 prior attempts
– 10 years!!!
So you’re ready to build an app?
Too bad, that’s not what I’m going to be talking about here.
Um so what am I talking about?
Discovering your problem
Their experience
Our technology
Defining the problem and finding the solution
Building the
solution
Ask yourself
• What problem am I trying to solve?
• Do people actually care?
• If they do, how will they use your service?
The experience
• How does your customer find you?
• What is it you’re providing them?
• How does your customer find you?
• How are people using your service?
• How does your customer find you?
• Does context matter?
• How does your customer find you?
Discovery
App stores
The Internet
The Customer Experience
Keep this in mind.
90% of mobile user experiences sucks!
Sturgeon’s Revelation
90% percent of everything is crap!
Theodor Sturgeon
Context matters
Sometimes :-)
Our Technology
Challenges
Is the web the answer?
Close, but…
It’s coming
tooling
And others…
More perspective
• In 2012 in the USA
– 168 Minutes – TV time / day
– 70 Minutes – Browsing / day
– 127 Minutes – Mobile app usage / day
• In 2010 in the USA
– 162 Minutes – TV time / day
– 70 Minutes – Browsing / day
– 60 Minutes – Mobile app usage / day
Multi Screen
• Phone
• Tablet
• Laptop / desktop
• Tv
• Car?
• Mer?
So here’s the future!!!
Ready?
YOU ARE!
Thank you!
Dan Silivestru
@confusement
Demo time
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