-‐ Who is your audience?
Our audience is an exclusive interna;onal clientele who comes from the upper-‐ middle and upper class.
With its central loca;on, the hotel Daniel aFracts guests "from 7 to 77 years old" who want to stay in the heart of Paris in order to discover all the secrets of the City of Lights.
-‐ What do you want them to do?
Hotel Daniel should fidelize its clientele but also aFract Genera;on C. With the mobile site, the hotel Daniel could gain a reputa;on and respond to new customers needs while conserving its exclusive aspect.
Hotel Daniel Paris
-‐ What elements will be essen5al for the mobile experience?
Pictures, best available rate no;ons, share on facebook twiFer/instagram, most important informa;on (loca;on, address, telephone, how to come...), booking request, tariffs, hotel ameni;es, hot points around Hotel Daniel
Speed of the mobile site is crucial and we have to remember that "mobile is first" meaning that nowadays customers are using their mobile to visit websites and book a hotel