Group 1 Presents:
“Get Rowdy”A New Marketing Plan
For
Objectives
• Create Viral Image Association • Print Version Readership• Target Students• Increase Number of Readers
HOW?
Stand-ups
Print Ads
Promotional Events
Promotional Items
Paper Additions• Rowdy Readers• Where’s Rowdy?• Sudoku and Crosswords• What’s up section• Rowdy Ringer
Commercials
Web Environment
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