MINISTRY OF SCIENCE AND EDUCATION OF THE RUSSIAN FEDERATION
PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS
Faculty of Hotel, Restaurant, Tourism and Sport Industry
«The development program of Moscow hotel complex»
Students: Panova Ekaterina Sherbakova Darya
Group 190-28
Supervisor: cand.econ.sciences, associated prof. Nikolskaya E.Y.
Moscow 2015
PLAN
Introduction
1. Main indices of hospitality development in Moscow
2. The evaluation of incoming tourist flow
3. The State program
«Development of the rest and tourism industry 2012-2016»
4. Investments in Moscow hotel market
Conclusion
HOSPITALITY IN MOSCOW 10% of local budgetary receipts
The goal an attraction of touristsNecessary conditions for attraction: compliance to international standards; knowledge of changes in touristic requirements; deliberate organization of hotel objects.
is
HOSPITALITY IN MOSCOW
Analysis for attraction
The analysis consists of the comprehensive investigation of: statistical data on the entrance tourism; market segmentation; political and economical situations in Russia.
Program
HOSPITALITY IN MOSCOW
Goals of the program:
providing information for design of quantity of locations; attraction of investment streams; development of a touristic infrastructure; planning of activities of concrete hotels.
INDICES OF HOSPITALITY DEVELOPMENT IN MOSCOW
Source: Moscow Statistics Department
Year Tourist flow (million people)
Capacity of Moscow hotels
2014 5,3 40000 rooms
2018 7,59 50000 rooms
MARKET SEGMENTATION
Falls in luxury segment
Growth in midscale-economy class
TRENDS IN ARRIVALS Leader in arrivals -
China – 376,5 thousand in 2013
Popular countries: Japan and Southern Korea.
INVESTMENTS
«Mebe Development» 50 million dollars «Mercure» 4*230 rooms «Kempinsky» «Intercontinental hotel group»
THE STATE PROGRAM «DEVELOPMENT OF THE REST AND TOURISM INDUSTRY 2012-2016»
The main theses of the program: development of area sampling of hotel
location is going on; reconstruction of hostels and building floatels
are planning; reconstruction, repair and gardening of parks,
estates and sport complexes are the foundations.
PROGRAM OF DEVELOPMENT
increasing the number of rooms by 10 thousand in 3 years; construction of middle segment hotels; focusing on tourists from Asian countries; interacting with tour operators and travel agencies; development of special cultural and entertainment
programs.
Thank you for your attention!