Jazz Fest 2016 Campaign Recap
PrintMiller brand full page ad in Gambit
March 22 – April 26
208,139Gambit Cume Readership
(The Media Audit: Fall 2014)
40,000weekly circulation
PrintContest half page promotional ad in Gambit
March 22 – April 26
208,139Gambit Cume Readership
(The Media Audit: Fall 2014)
40,000weekly circulation
bestofneworleans.com/flag(Landing page views: 4,711)
bestofneworleans.com/winPromotional Screenshot
Capture the FlagGambit Goods Promotional Post
Capture the FlagSocial Media Campaign
3/30/16 – 4/15/16
Gambit Facebook Followers: 31,000+
Gambit Instagram Followers: 15.8k+
Promotion Announcement:Monday, March 21
First clue: March 23
Second clue: March 25
Third clue: March 30
Fourth clue: April 1
Fifth clue: April 6
Sixth clue: April 8
Seventh clue: April 13
Eighth clue: April 15
Instagram post: March 29
Digital web package: linking to bestofneworleans.com/jazzfest
March 22 – April 26
Impressions: 264,739 Clicks: 343 Delivery rate 110%
bestofneworleans.com/winjazzfest landing page
Exclusive e-Blast on 3/23Opens – 6,257
Unique Clicks – 1,775
Exclusive e-blast on 4/6Opens – 5,762
Unique Clicks – 980
Bestofneworleans.com/win