MID YEAR REPORT
July-December 2018
SAN FRANCISCO STARTS HERE
Karin Flood Executive Director
From the Board of Directors
On behalf of the Union
Square Business Improvement
District (USBID) and our
Board of Directors and staff,
I am pleased to present this
Mid-Year Report to USBID
members, stakeholders
and the City & County of San
Francisco. The attached
report highlights the BID’s
major accomplishments
and financial performance
from July-December 2018.
I welcome your feedback,
encourage you to join
our efforts and stop by our
office to meet us in person.
Given Union Square’s
importance to the City’s
image and brand, it has been
the USBID’s focus since
its founding in 1999, to keep
the district clean, safe,
attractive, and vibrant. Union
Square is an international
destination for flagship
and luxury shopping, world
renowned hotels, and
entertainment. Approximately
1 million visitors come
to Union Square every week
to experience the heart of
San Francisco and its vibrant,
urban environment.
In recent years, Union Square
has become a center for
economic development and
investment in San Francisco
with new hotels and other
mixed-use developments have
opened. Continuing to thrive in
a changing retail environment,
the Union Square community
remains resilient and adaptable.
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Winter Walk(NOV-DEC 2018)
5th Annual
Winter Walk annual
2.2M
Locals and tourists
attended
No. 1
Most visited holiday
attraction
5 weeks
of food, craft cocktails,
decor, and entertainment
Union Square
Foundation
$51,000
Raised at annual Holiday
Fundraiser to benefit
homeless service programs
$200K
Donation received from
Chris Larsen Fund* for
security enhancements
Installed
Holiday Décor
and Lighting
Launched Strategic
Planning & Fundraising
Development Process
Downtown
Streets Team
Partnership with
Downtown Streets Team
to provide workforce
development opportunities
to homeless individuals.
1,678
Needles removed
43,200 lbs
of debris collected
4
New members employed
Over
3,100 Cleaning Hours
Contributed to Union Square
Major Accomplishments
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*: An advised fund of the
Silicon Valley Community Foundation
Miracle Messages
Partnership with Miracle
Messages to connect
those experiencing
homelessness with family
and friends.
Pilot Program
Launched in October 2018
110
Interactions
17
Messages recorded
11
Messages successfully
delivered
6
Reunions orchestrated
Advocacy
& Economic Impact
Advised The City and
County of San Francisco on
retail environment and
realistic uses of 2nd &
3rd floor spaces
Created Cannabis
Economic Development
Policy
Completed Economic
Impact Study
Received $1M
for Safe Shopper Program
From an anonymous donorx
Public Realm
Activations
Installed
“Paparazzi Dogs”
Temporary Art Statues on
Powell and O'Farrell Streets
Held 2nd Annual
Lunch on the Lane
on Maiden Lane between
April to November of 2018
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x From a Donor-Advised Fund through the
Silicon Valley Community Foundation
20
17
20
18
20
19
20
20July 2019
Resolution voted on by SF Board of Supervisors and signed by Mayor.
February 2019Petitions mailed to USBID members
for initial round of voting.
November 2018USBID Board approved assessment
methodology and boundaries.
Summer 2018Engaged in community outreach
September 2017Launched renewal campaign with
USBID members, community stakeholders and the City.
November 2017Membership survey conducted to gather feedback and shared vision.
September 2018USBID Board approved budget and services levels.
January 2019USBID Board approved management plan and engineer’s report.
May 201945-day mailing period when USBID members receive and vote on their ballots.
January 2020Launch new services
Renewal Timeline
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USBID Core Services
CLEANING
SAFETY
PUBLIC REALM
DESTINATION MARKETING
ADVOCACY
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Clean & Safe by the NumbersJULY-DECEMBER 2018
The amount of graffiti tags
we removed can stretch
across the Golden Gate
Bridge 1.5 times!
That is nearly 3 miles!
4,836
Hazardous waste
cleanup incidences
Removed
7,295 graffiti tags
Reached out to the
mentally ill 23,765 times
Disposed of
4,134 needles
Picked up 223,925 lbs
of trash and debris
Gave directions to over
11,328 visitors and tourists
The weight of trash and
debris we picked up is
equivalent of the weight
of more than 640
adult sea lions!
08
ASSESSMENT METHODOLOGY AND FINANCIAL STATEMENTS JUL-DEC YTD '18
Picked up 223,925 lbs
of trash and debris
Gave directions to over
11,328 visitors and tourists
The USBID is a 501(C)4 nonprofit organization and currently the largest of San Francisco’s 16 existing property based BID's and CBD's. The Union Square district covers 27 blocks and includes nearly 600 parcels, both publicly and privately owned. Funding for the district is proportionally shared by property owners, who are self-assessed to supplement services provided by the City.
These annual assessments are based on the following variables:
• Linear (sidewalk) frontage• Building square footage of non-residential properties• Property usage
Each property owner’s assessment is calculated according to the special benefit received from the services provided by the USBID. Accordingly, each property owner is assessed for their proportional special benefit for the following services:
• Cleaning, maintenance and safety services• Marketing, beautification and streetscape
improvements and advocacy (non-residential properties only)
How Property Assessments Are Calculated
Property Type x Clean & Safe
x x Marketing, Advocacy & Public Realm
Category 1: Less than 2,000 bldg sqft $ 85.30 $ 90.63Category 2: 2,000-4,999 bldg sqft $ 85.30 $ 181.27Category 3: 5,000-9,999 bldg sqft $ 85.30 $ 604.25Category 4: 10,000-29,999 bldg sqft $ 85.30 $ 1,208.51Category 5: 30,000-99,999 bldg sqft $ 85.30 $ 1,510.63Category 6: 100,000 or more bldg sqft $ 85.30 $ 6,042.55Residential & Public $ 85.30 $ 0.00Hallidie Plaza Parcels x x x $ 4.29 $ 0.00
x per linear street foot x x per building x x x per lot square footage
Assessment Rate Calculation Chart 18–19FY
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12/31/2018AssetCash $ 3,349,959 Receivables (Net) $ 216,452 Prepaids & Deposits $ 150,157 Fixed Assets (Net) $ 184,316 Total Net Assets $ 3,900,885
LIABILITIES & EQUITYLiabilitiesAccounts and Grants Payable & Accrued Expenses $ 1,536,939 Deferred Revenue $ 68,126 Total Liabilities $ 1,605,065
Net AssetsTemporarily Restricted Net Assets $ 284,361 Unrestricted Net Assets $ 2,011,459 Total Net Assets $ 2,295,820 Total Liabilities & Net Assets $ 3,900,885
Revenue & Carry-Over Actual Budget VarianceCarry over used from fiscal year 17-18FY $ 1,596,631 $ 1,596,631 $ -- Assessment Income $ 2,164,306 $ 2,121,686 $ 42,620 Other $ 461,637 $ 158,004 $ 303,633 Total Income $ 2,625,943 $ 2,279,690 $ 346,253
Expenses Actual Budget VarianceClean & Safe $ 1,418,023 $ 1,429,506 $ 11,483 Public Realm, Marketing, Events & Advocacy $ 472,669 $ 344,494 $ (128,175)Management & Administration $ 343,207 $ 392,936 $ 49,729 Total Assessment Expenses $ 2,233,899 $ 2,166,936 $ (66,963)Net Surplus (Deficit) $ 392,044 $ 112,754 $ 279,290
Assessment & Core Operations
*Assessment payment received in early January 2018 but recognized in December 2017
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These statements are interim and have not
been audited, reviewed, or compiled by a
CPA. They are the representation of the
financial status of the operation according to
the USBID management.
Statement of Financial Position jul-dec
Revenue & Carry Over Actual Budget VarianceCarry over used from fiscal year 17-18FY $ 2,037,580 $ 2,037,580 $ -- Assessment Income * $ 2,164,306 $ 2,121,686 $ 42,620 Grants $ 1,000,000 $ -- $ 1,000,000 Other $ 739,000 $ 482,765 $ 256,235 Total Income $ 3,903,306 $ 2,604,451 $ 1,298,855
Expenses Actual Budget VarianceClean & Safe $ 2,671,608 $ 1,689,833 $ (981,775)Public Realm, Marketing, Events & Advocacy $ 578,395 $ 594,997 $ 16,602 Management & Administration $ 395,063 $ 444,343 $ 49,280 Total Assessment Expenses $ 3,645,066 $ 2,729,173 $ (915,893)Net Surplus (Deficit) $ 258,240 $ (124,722) $ 382,962
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*Assessment payment received in early January 2018 but recognized in December 2017
Total Results (Including Grants & Other Funds)
USBID BOARD OF DIRECTORS AND STAFF
Russell D. Keil, Jr.Audit CommitteePresident, The Keil Companies
Julie TaylorFinance CommitteeExecutive VP, Colliers International
Phillip CostonMarketing CommitteeSr. Store Manger, Brooks Brothers
Corinna LuebbePublic Affairs CommitteeGM, Taj Campton Place
Don ThomasServices & Public Safety CommitteeVP, Board of Directors, Club Donatello
Manuela KingStreetscapes & Public Realm CommitteePresident, RHAA Landscape Architects
Wes Tyler, Board PresidentGM, Chancellor Hotel on Union Square
Julie Taylor, TreasurerExecutive VP, Colliers International
Mark Purdy, SecretarySVP & GM, Grosvenor Americas
Board of Officers
Advisory Committee Chairs
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Cammy BlackstoneDirector, External Affairs, AT&T
Stephen BrettPrincipal, Brett & Company
Matthew ColemanSalon Manager, Harry Winston
J. Timothy FalveySVP, Hanford-Freud & Company
James C. FloodPresident, Flood Corporation
Phil GinsburgGM, SF Recreation & Parks
Leah HeilSr. GM, San Francisco Centre Westfield
Shirley Howard-JohnsonArts Consultant
Jon KimballGM, Westin St. Francis Hotel
Russell D. Keil, Jr.President, The Keil Companies
Richard LeiderChief Financial Officer, Anvil Builders
Terry LewisGM, Hilton Union Square SF
Karl BijanOperations Manager
Tad MoorePrincipal, 250 Post Street LP
Kelly PowersAssociate Director, Hotel Council SF
Jim SangiacomoPrincipal, 233 Post Street LP
Spencer SechlerDirector, Business Development Impark
Minna TaoGM, Recology
Don ThomasVP, Board of DirectorsClub Donatello
Joshua Chan Project Coordinator
Chris BossDirector of Services
Bri CaspersenProject Coordinator
Karin FloodExecutive Director
Robbie SilverDirector of Marketing & Public Realm
Benjamin HorneDeputy Director
Staff of USBID
Clean & Safe Services provided by Block by Block
Board of Officers
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[email protected] • (415) 781-7880 • www.visitunionsquaresf.com