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Platform Evolution
CloudMobile Client Server• Hosted software platform
• Shared infrastructure
• Virtualized and dynamic
• Increasingly higher level services
• Pay as you go business model
Microsoft Confidential – Presented under NDA
Software Plus Services
The power of choiceWeb is the hub
Rich user experiences
Capabilities loosely joined
Application
runs on-premises
Buy my own hardware, and manage my own data
center
On premises vs. in the cloud
Application runs at a
hoster
Co-locationor
Managed servers
Application runs using
cloud services
“cloud fabric”(elastic,
infini-scale)
Economy of ScaleLow High
ControlHigh Low
“Packaged”Application
An application that I buy “off the shelf” and
run myself
“Home Built”Application
An application that I develop and run myself
Hosted “Home Built”
An application that I develop myself, but run
at a hoster
Hosted “Packaged”
An application that I buy “off the shelf” and run at a hoster
Cloud Platform
An application that I develop myself, but run
in the cloud
“Software as a Service”
A hosted application
that I buy from a vendor
Build
Buy
On premises Cloud
On premises vs. in the cloud
“Packaged”Application
“Home Built”Application
A Sample Enterprise
Hosted “Home Built”
Hosted “Packaged”
“Software as a Service”
Cloud Platform
Website
HR
Collaboration
ERP
Build
Buy
On premises Cloud
Core Processes
A Sample Enterprise
Hosted “Home Built”
Hosted “Packaged”
ERP
“Packaged”Application
“Home Built”Application
“Software as a Service”
Cloud Platform
Core Processes
Social Networking
Collaboration
HR
Build
Buy
On premises Cloud
Website
Industry Landscape
Hosted “Home Built”
Hosted “Packaged”
“Packaged”Application
“Home Built”Application
“Software as a Service”
Cloud Platform
Build
Buy
On premises Cloud
Paradigm Shift
Economy of ScaleOn-Premises High
ControlHigh Cloud
Customizability
Ease of Provisioning
Global Reach
Security & Privacy
Share & Reuse
Partitioning & Redundancy
Scalability & Availability
Consistency
Azure™ Services Platform
Azure Services PlatformComprehensive Services
Platform Flexible and on-demand infrastructure
Based on Internet standards
Geo-scale and reliability
Security & privacy
Control & customizability
Simplified deployment and management
Higher-level abstraction
Focus on differentiation instead of
infrastructure & plumbing
Extends Existing Investments Familiar tools, languages, & frameworks
with .NET & Visual Studio
Provides the choice to build on-premises,
cloud, or hybrid solutions
Integrate with existing assets such as on-
premises applications and infrastructure
Business Model Consumption and usage-based pricing
$/CPU hours, $/GB stored +txn, $/GB
egress/ingress, $/page views, etc.
No minimum or long term commitment
SLA and support commitment
Software Plus Services Power of choice
Consistent and seamless experience across
the spectrum
Infrastructure and solutions extend from
the server to the cloud
Spectrum of Choices
Enhance Deploy Compose
Extend existing on-premises applications via selective use of services
Typical scenario is focused on data
Distribute some existing workloads to the cloud
Typical scenario involves deploying code to cloud infrastructure
Create new scenarios by composing from multiple services & integrating on-premises assets
Platform of Choice
Emerging Patterns
De-perimeterization
Democratization of industries
Dynamic business models
Relationship networking core competencies
Shifting process centers of gravity
Plug-and-play IT architectures
Model-driven development, DSL
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Thank you
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