Michel Nischan, President/CEO
Wholesome Wave Foundation
www.wholesomewave.org
203.226.1112
DOUBLE VALUE COUPON PROGRAM
DOUBLES THE VALUE OF:
• SNAP/EBT (Food Stamps)• WIC (Women, Infants and Children
Program) Fruit and Vegtable vouchers • WIC Farmers Market vouchers• Senior Farmers Market vouchers
PROVIDES INCENTIVE
• Farmers Market Shopping
• Fresh Food
• Local Produce
• Healthy Living
Who Benefits?Small-Scale Producers
$5 SNAP =$10$3 WIC =$6
Who Benefits?Low-income Consumers
Piloted Through:• Wholesome Wave Foundation,
Westport and Fairfield, CT
• International Rescue Committee, San Diego, CA
• Nuestras Raìces, Holyoke, MA
• New York Federation of Farmers Markets, NY
• The Food Project, Boston, MA
PROGRAMRESULTS
$1190 in EBT Food Stamps and FMNP
= $2380 in produce sales to
•about 60 WIC families• about 25 Seniors
• 10 EBT Food Stamp customers
Wholesome Wave FoundationWestport and Fairfield, CT
•an average of 55 new market customers attended weekly
•an average of 100 people arrived up to 3 hours early each week
•over 1000 individuals/families served August through December
•food stamp sales more than quadrupled
International Rescue CommitteeSan Diego, CA
•EBT sales at the market almost quadrupled from the previous
year
•about a 160% increase in FMNP redemption at the market
Nuestras Raìces, Holyoke, MA
•7191 NY Fresh Checks distributed
• 6460 Fresh Checks redeemed (90%)
•More than $112,000 in fresh food purchased by Food Stamp customers
•More than $112,000 in farmer revenue
Federation of Farmers Markets, NY
“The Fresh Funds program is a win-win for everyone involved. Farmers get an expanded customer base and families can better afford fresh and healthy foods.”
- Eric Larson, Executive Director San Diego County Farm Bureau
“I’d like to eat more fresh foods, but they are expensive and it’s hard to make things stretch on an SSI budget. Fresh Fund makes it possible for me to be a part of the Farmers’ Market.”- Valerie Camacho, SSI recipient and City Heights Farmers’ Market patron
…to encourage and support increased production, availability and access to fresh, healthy, and affordable locally
grown food for the benefit of all.
www.wholesomewave.org