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© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
Michael Rayfield, General Manager Mobile
Welcome to the Next PC Revolution
DEMOSDawn
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
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Visual Computing is Ubiquitous
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
Mobile Computers Evolved
Entertainment (Perf/W)
Mobile Computing
Devices
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
Productivity(Perf/W)
NotebookNotebook UMPCUMPC
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The PC defines Expectations
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
DEMOS3D UI
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
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Content is King
12,000,000,000
142,000,000
60,000,000
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
80+%
500
25,000
30,000
in Millions Worldwide Content on Mobile
Mobile Content’s Explosive Growth
10,000
15,000
20,000
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
0
5,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Download Games Download Applications Video on Demand Mobile TV Wallpaper/ Graphics
Source: Strategy Analytics April-2008
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© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
Enabling the 2nd PC Revolution!
Tegra Architecture…Complete Computer on a Chip
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
USBOTG
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The Challenge: Power
• A good cell-phone battery holds 1400 mAhg p y
• Provides ~ 5Whr
• Improves only 5% per year
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
MP3 playback
With 5 Wh b tt• With 5 Whr battery….
• Tegra can provide over 100 hours of MP3
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
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Video playback
With 5 Wh b tt• With 5 Whr battery....
• Tegra can provide 10 hours of HD video
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
DEMOSHD video
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
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Gaming: Ultra Low Power GeForce
• With 5 Whr battery• With 5 Whr battery….
• Tegra can provide over 10 hrs of gaming
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
DEMOSQuake 3
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
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Doing nothing?
• With 5 Whr battery…
• Tegra will wait in standby for you next adventure….for weeks
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
NVIDIA Tegra
• Built by a computer company
• Most advanced ultra-low power computer ever built
• 15 years of innovation in visual computing technologies
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
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The Foundation of the 2nd PC Revolution
• The most advanced computer on a chip
Th t l t bil ti g t• The most complete mobile operating system
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.
Use Your Imagination……………
© 2008 NVIDIA Corporation.© 2008 NVIDIA Corporation.